Animology
This coverage focuses on Animology, a leading UK pet grooming and care brand, and its role in the pet retail and supply chain landscape. Pet Gazette reports on Animology’s product launches, category expansions, marketing strategies, and partnerships with retailers, wholesalers, and distributors. Our coverage provides pet trade professionals with insights into market trends, brand positioning, and consumer demand in the grooming and pet care sector, supporting informed business and purchasing decisions.
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Sep- 2017 -29 SeptemberIndustry News
Group55 celebrates award win
Group55, the company behind Animology, have added to its growing list of product awards by winning the ‘Best New Grooming Product’ award at PATS Telford 2017. Animology Feline Fresh cat wipes, the newest addition to the company’s cat grooming range, picked up the award with judges commenting: “This product fills…
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Jul- 2017 -28 JulyCurrent Affairs
Group55 appoints new formulation and development manager
Group55 has appointed Kate Horton as its new formulation and development manager. Kate is an expert in both animal and personal care formulation chemistry. She will lead her team in developing bespoke products, not just for Group55’s in-house brands such as Animology, but for many well-known retailers and brand owners…
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21 JulyIndustry News
Animology launches new cat cleaning wipes
Animology has added a new product to its multi-award winning range. The company is launching dual sided cat cleaning wipes – Feline Fresh. Feline Fresh cat wipes are high performance, dual-sided cat cleaning wipes soaked in an advanced no-rinse cat shampoo. The wipes form the latest edition to the Animology…
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Apr- 2017 -21 AprilIndustry News
Strikeback adds to its flea killing range
The ‘Flea Killing Fogger XL’ is the latest addition to the Strikeback household pest control range. The new extra-large fogger provides immediate control of fleas. Once activated, an insecticidal fog fills the room and kills fleas it comes into contact with. The XL Fogger is three times larger than the…
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Mar- 2017 -21 MarchAwards
Pet companies scoop up Lancashire’s Red Rose Awards
Group55 and Pets Choice have both been announced as winners at Lancashire’s recent Red Rose Awards. Pets Choice received the ‘Manufacturing Business Award’, while Group55 won the ‘International Achievement Award’. The Red Rose awards ceremony was held at Blackpool’s Winter Gardens on March 9. Group55’s international sales manager, Martin Breen, commented: “It…
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6 MarchCurrent Affairs
Animology launches colour enhancing dog shampoo
Animology has added to its multi-award winning product range. The brand has announced the launch of a unique colour enhancing dog shampoo – True Colours. True Colours is a specially formulated shampoo that enhances the full spectrum of colours within a dog’s coat. Specialist shampoos for white or black dogs…
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1 MarchCurrent Affairs
Group55’s Animology range gets a new look
Group55 has launched its next generation range of Animology sprays and shampoos. The bold, new look packaging was designed to stand out on the shelf. It’s still instantly recognisable as the award-winning Animology range. Group55, the company behind the Animology brand, has also announced that it has taken advantage of the latest…
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Jan- 2017 -10 JanuaryCurrent Affairs
Animology hits 250,000 Facebook likes
Group55’s flagship brand, Animology, is celebrating 250,000 likes on Facebook. The company has announced that it is a top ten global pet brand for social interaction and has the largest page of any pet grooming brand in the world. Animology is a best-selling branded grooming product range. It’s stocked by leading pet speciality…
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Dec- 2016 -21 DecemberCurrent Affairs
Animology plans re-brand and reveals new formulation
Animology has improved every shampoo and spray product within its dog range. The company has drawn on new developments in formulation chemistry to make existing products better than ever. The team behind Animology has spent the last year focusing on development. The brand aims to maintain its position as a best seller at the forefront…
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Apr- 2016 -11 AprilCurrent Affairs
Animology expands with equine range
Animology follows worldwide success with its dog grooming products by celebrating even more with its equine range. Launched in 2015 its award-winning three product range is now available across three continents with the USA and South Africa the latest countries to stock the range. International sales manager Martin Breen said: “We…
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