The bold, new look packaging was designed to stand out on the shelf. It’s still instantly recognisable as the award-winning Animology range.
Group55, the company behind the Animology brand, has also announced that it has taken advantage of the latest developments in chemistry to improve the formulation of every product within the range.
Group55’s managing director, Stephen Turner, commented; “A brand’s survival depends on its relevance within the market and this transformation better represents where the brand is today and its vision for the future.
“The launch marks the conclusion of two years R&D and consultancy and signifies our unwavering determination to deliver innovative products to our retail partners that they can sell in confidence.”
The re-branded Animology dog range is available now both online and in stores.