Industry News

Pets at Home launches Halloween collection for pets

Pets at Home has unveiled its 2025 Halloween range, featuring themed toys and accessories designed to let pets join in seasonal celebrations while staying safe and comfortable. The collection includes a Halloween Ouija Board Cat Toy, a USB-powered rotating butterfly that mimics prey for hours of play, and a coffin-shaped…

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Natures Menu launches brand new Raw Boost in four flavours

As pioneers of raw and natural pet food in the UK, Natures Menu has announced the launch of its new Raw Boost product, available in four delicious flavours. Dry dog food remains the most popular choice among UK dog owners, and with category growth forecast at +2.5% in 20251, new…

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Harvest to launch three new wild bird food ranges

Harvest Wildlife Products will launch three new wild bird food ranges at trade shows in Birmingham this September, in what the company described as its “largest” product rollout to date. The Lincolnshire-based manufacturer will showcase The Little Birdhouse, RSPB Hungry Birds and RHS collections at Glee (16–18 September, stand 12E20)…

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New charity launched to improve guinea pig welfare in the UK

A charity dedicated to guinea pig health and welfare has been launched to address gaps in care, knowledge and veterinary training across the UK. Guinea Pig Welfare UK was formally launched on 10 September at the Guinea Pig Welfare Forum. It brings together veterinary professionals, animal care specialists and nutritional…

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Doggy Doggy Yum Yum sees 60% rise in summer sales

Baboo Gelato, the Dorset-based ice cream maker, has reported a 60% increase in sales this summer for its frozen dog treat, Doggy Doggy Yum Yum. The company said the rise was driven by hot weather and new distribution deals.  Founded by Sam and Annie Hanbury, Baboo Gelato produces a range…

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Purina backs major oyster reef restoration off Norfolk coast

Petcare firm Purina has announced support for what is expected to be the UK’s largest oyster reef restoration project, in partnership with marine conservation group Oyster Heaven. The initiative will see new reefs established off the North Norfolk coast, with a target of embedding at least four million oysters by…

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Peake Petcare to launch Soothing Ear Cleaner

Peake Petcare is set to launch its Soothing Ear Cleaner at PATS, UK’s pet trade show, held at the NEC Birmingham from 28–30 September. The Worsley-based company said demand for the product has increased as the popularity of designer breeds and dogs with floppy ears has led to more ear…

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Park Life Pet launches Boo!Bites Spooky Dog Treats

Natural dog treat maker Park Life Pet has launched Boo!Bites Spooky Dog Treats, a limited-edition Halloween range. The products are grain-free and made with natural ingredients.  Flavours include toffee apple, combining apple and cinnamon; peanut butter and jelly, made with peanut butter and raspberry; and pumpkin pie, using pumpkin and…

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Pawer Water expands Pets Corner range with wellness multipack

Pet wellness company Pawer Water has expanded its presence in Pets Corner with the launch of a new multipack, available across the retailer’s stores from this month. The Wellness Collection brings together three of the brand’s functional products – Mobility, Calming and Gut Support – which were previously sold only…

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PIF adds new funding guide to Business Toolkit

The Pet Industry Federation (PIF) has expanded its Business Toolkit for members with the addition of a new guide, Funding for Business. The resource is designed to help pet businesses navigate the range of finance options available, from traditional loans and grants to alternative funding routes.  It provides comparisons, highlights…

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