Industry News
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Jan- 2019 -10 January
Sustainable dog food brand GooodUK introduces #DoGoood initiative
Sustainable, premium dog food brand GooodUK has launched its #DoGoood campaign in order to emphasise its commitment to ‘doing good’ for people and the planet. The introduction of the #DoGoood area of the brand aims to further increase GooodUK’s social, environmental and community focus, while giving tips and advice to…
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10 January
Yorkshire business backs charity assistance puppies
Yorkshire-based insurance company The Insurance Emporium went to meet their sponsored puppies Kai and Otis for the first time during a visit to Hearing Dogs’ The Grange Training Centre in Buckinghamshire. During the visit, The Insurance Emporium made a donation of £5,000, which will go towards training the puppies. This…
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10 January
Duchess of Sussex to become patron of Mayhew
Animal welfare charity, Mayhew, has said it is “honoured” to announce that the Duchess of Sussex has become a patron at the charity, as announced by Kensington Palace earlier this morning. Mayhew said the duchess’s patronages reflected “the causes and issues she has spent decades championing”, patroning charities related to…
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9 January
King British encourages consumers to ‘give fish the royal treatment’
Fish and reptile food manufacturer King British is encouraging fish owners to “give their fish the royal treatment” as part of a new consumer campaign. Central to the campaign is King British Fish Flake, which won the PPM Retailer Recommended Award for Best Aquatic Product in 2018. Made from the…
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9 January
EU and member states endorse FEDIAF code of pet food labelling
A new edition of the FEDIAF Labelling Code has been approved by the EU Standing Committee for Animal Nutrition. It now includes updates since the first edition of the code was endorsed back in 2011, which is based on the EU Regulation for the Marketing and Use of Feed.…
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9 January
New insect dog food aims to shrink UK’s carbon pawprint
Launching in January 2019, new pet food brand Yora has made a pledge to provide dogs with a healthy, delicious diet while reducing their environmental impact. Pets are estimated to consume around 20 percent of the world’s meat and fish, a statistic which is set to grow further with the…
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9 January
Fish4Dogs helps rescue charity on ‘Do The Right Thing’ TV programme
Fish4Dogs has helped a rescue charity that was fleeced of its finances by a “bogus volunteer” who was subsequently jailed for six years. K9 Crusaders, based near Truro, Cornwall, had between £88,000 and £200,000 stolen from its funds by a “career criminal”. The charity’s founder Sue Smith appeared on Channel…
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8 January
TastyBone adds new QuattroBone product
Nylon chews and edible treats manufacturer, TastyBone, has announced the launch of its new QuattroBone product. The new product features a four-pronged design and will be available in four delicious flavours from the manufacturer’s World Flavours collection; Chorizo, Fish and Chips, Hoisin Duck and Chicken Tikka. The new bones are…
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8 January
Halti supports new dog owners with social media campaign
Leading dog training and behaviour experts, Company of Animals, have created a series of educational videos as part of a new social media campaign for its popular Halti range. The campaign will launch across Facebook, Instagram and YouTube early 2019 and will offer training advice to help new puppy owners…
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8 January
Arcadia Reptile EarthPro foods undergoes rebrand
Reptile animal welfare firm Arcadia Reptile has rebranded its EarthPro foods and supplements following a year-long project. The company has rebranded, redesigned all of its packaging, updated its educational videos and released a new EarthPro website. This brand new concept focuses on the strengths of the brand and ensures each…
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