Fish4Dogs has announced a new wholesale distribution partnership with Trust Pet Products in an arrangement which focuses on providing more opportunities for independent retailers to sell the full range of Fish4Dogs products.
The move is seen as a “great fit” for both companies, with both based in the Midlands – Fish4Dogs in Worcestershire and Trust Pet in neighbouring Warwickshire – meaning that the companies can work closely together.
Graham Smith, CEO of Fish4Dogs, said: “We are delighted to be entering into a new partnership with Trust Pet at a key time in our business growth. This is a very exciting year for us with lots of changes ahead which will put our brand in the spotlight.
“We are not a grocery brand and have no strategic intention to be one, finding a first-class distribution partner with established relationships and shared values is a major part of our decision to work with Trust Pet in the speciality pet sector.”
Andrew Clarke, general manager of Trust Pet Products, added: “We are very excited to be partnering with Fish4Dogs as its wholesale distribution partner. Trust Pet Products is a family business and always try to put the customer first, an ethos that we most definitely share with Fish4Dogs. We pride ourselves on knowing our customers by name, what products they have previously ordered and making them feel valued.
“We look forward to sharing the entire range of Fish4Dogs and Fish4Cats products with them.”