Industry News
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Jun- 2025 -13 June
Purina opens applications for its seventh ‘Unleashed’ accelerator programme
Global pet care company Purina has opened applications for the seventh edition of its ‘Unleashed’ accelerator programme, aimed at helping pet-tech start-ups scale their businesses. Now in its seventh year, the programme supports companies using emerging technologies – including artificial intelligence (AI) – to address challenges faced by pet owners. …
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12 June
Dog food prices set to rise 50% by 2035, TopDog finds
Pet owners are set to spend an average of 50% more a month on dog food and treats by 2035, if prices continue to rise at the rate they have for the last 10 years, according to new research from dog accessory brand TopDog. The analysis found that prices for…
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12 June
RCVS launches free support course for returning veterinary surgeons
The Royal College of Veterinary Surgeons (RCVS) has launched a free online course to support veterinary surgeons returning to clinical practice after a career break. The course, titled Vet return, is available through the RCVS Academy digital platform. It is aimed at those rejoining the UK Practising Register after more…
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12 June
Hungarian Mudi becomes UK’s newest recognised dog breed
Kennel Club has announced that The Hungarian Mudi will become the UK’s 225th recognised pedigree dog breed next month. The rare herding breed, which dates back to at least the 18th Century in Hungary, will be added to the Kennel Club’s Imported Breed Register from 1 July 2025. A breed…
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11 June
Su-Bridge Pet Supplies acquires four pet food brands
Su-Bridge Pet Supplies has announced that it has acquired four pet food brands; Autarky, Chudleys, Gelert and Gusto from United Petfood UK Limited. As part of the acquisition, Su-Bridge is entering into a strategic partnership with United Petfood UK, who will continue to manufacture the brands at their facilities. These…
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11 June
The Muzzle Movement’s Size Mitzy wins innovation award
The Size Mitzy, created by The Muzzle Movement, has won the Pet Industry Federation Innovation Award at this year’s Business of Pets conference. Founded by Clara Hewson, The Muzzle Movement aims to challenge negative perceptions of dogs wearing muzzles. The muzzle, which is designed to reduce the stigma around muzzled…
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10 June
Kennelpak launches Dylan Dental Treats
Pet products supplier Kennelpak has launched a new range of Dylan Dental Treats, designed to meet demand from cost-conscious dog owners seeking functional health benefits. The dental treats are the latest addition to the Dylan brand, which is already established in the working dog food category. The brand said each…
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10 June
Nova Dog Chews launches new gluten and grain free pâté range
Dog treat brand Nova Dog Chews has launched a new gluten and grain free pâté range in a move aimed at catering to dogs with food sensitivities. The firm has replaced the small amount of rice flour in the original recipe with sweet potato. According to Nova Dog Chews, the…
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10 June
Many Pets overhauls offering to broaden appeal
Pet insurance brand ManyPets has unveiled an entirely new range of insurance products designed to appeal to a broader range of owners. The new plans are called Essential Care, Standard Care, Standard Care Pre-Existing and Complete Care. The changes, which result from a recent ManyPets study as well as feedback…
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9 June
Mars expands global Better Cities for Pets programme
Pet care company Mars is expanding its Better Cities for Pets programme to support more pet-friendly urban environments worldwide. The initiative will invest more than $1m (£737,577) in increasing access to green spaces and pet-friendly areas, aiming to benefit 10 million people and pets by 2030. The global expansion is…
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