Manufacturers

Jan- 2019 -

11 January

62 percent of owners don’t know what’s in pet’s food, research suggests

Research from raw and natural pet food manufacturer True Instinct revealed 62 percent of dog and cat owners in the UK are not aware of what’s in their pets’ food. Despite this, a quarter are pledging to make a healthy New Year’s resolution for their four-legged friend. The poll of…

11 January

New reflective spray launched to ‘save pets’ lives’

Animal lovers are being urged to “spray safe” this winter following the launch of a revolutionary new reflective spray that has set out to help save the lives of thousands of pets. The Albedo100 spray is highly reflective of headlights during darkness and can be applied to animal fur. Its…

10 January

Sustainable dog food brand GooodUK introduces #DoGoood initiative

Sustainable, premium dog food brand GooodUK has launched its #DoGoood campaign in order to emphasise its commitment to ‘doing good’ for people and the planet. The introduction of the #DoGoood area of the brand aims to further increase GooodUK’s social, environmental and community focus, while giving tips and advice to…

9 January

King British encourages consumers to ‘give fish the royal treatment’

Fish and reptile food manufacturer King British is encouraging fish owners to “give their fish the royal treatment” as part of a new consumer campaign. Central to the campaign is King British Fish Flake, which won the PPM Retailer Recommended Award for Best Aquatic Product in 2018. Made from the…

9 January

EU and member states endorse FEDIAF code of pet food labelling

A new edition of the FEDIAF Labelling Code has been approved by the EU Standing Committee for Animal Nutrition. It now includes updates since the first edition of the code was endorsed back in 2011, which is based on the EU Regulation for the Marketing and Use of Feed.…

9 January

New insect dog food aims to shrink UK’s carbon pawprint

Launching in January 2019, new pet food brand Yora has made a pledge to provide dogs with a healthy, delicious diet while reducing their environmental impact. Pets are estimated to consume around 20 percent of the world’s meat and fish, a statistic which is set to grow further with the…

9 January

Fish4Dogs helps rescue charity on ‘Do The Right Thing’ TV programme

Fish4Dogs has helped a rescue charity that was fleeced of its finances by a “bogus volunteer” who was subsequently jailed for six years. K9 Crusaders, based near Truro, Cornwall, had between £88,000 and £200,000 stolen from its funds by a “career criminal”. The charity’s founder Sue Smith appeared on Channel…

8 January

TastyBone adds new QuattroBone product

Nylon chews and edible treats manufacturer, TastyBone, has announced the launch of its new QuattroBone product. The new product features a four-pronged design and will be available in four delicious flavours from the manufacturer’s World Flavours collection; Chorizo, Fish and Chips, Hoisin Duck and Chicken Tikka. The new bones are…

8 January

Halti supports new dog owners with social media campaign

Leading dog training and behaviour experts, Company of Animals, have created a series of educational videos as part of a new social media campaign for its popular Halti range. The campaign will launch across Facebook, Instagram and YouTube early 2019 and will offer training advice to help new puppy owners…

8 January

Arcadia Reptile EarthPro foods undergoes rebrand

Reptile animal welfare firm Arcadia Reptile has rebranded its EarthPro foods and supplements following a year-long project. The company has rebranded, redesigned all of its packaging, updated its educational videos and released a new EarthPro website. This brand new concept focuses on the strengths of the brand and ensures each…