Manufacturers
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Apr- 2019 -16 April
PetSafe Brand launches ‘innovative’ behavioural training products
Global pet product expert, PetSafe Brand has announced the launch of two new behavioural products for dogs; the PetSafe Spray Bark Collar and the PetSafe Remote Spray Trainer. Both are “premium training collars” that deliver a light spray to stop unwanted behaviours such as barking or not coming when called.…
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15 April
Dog yoghurt brand Frozzys announces new flavour launch
Frozzys, a manufacturer of frozen yoghurt for dogs, has announced the launch of a new flavour. The new flavour, Peach, will be available from May, joining the existing product portfolio consists of four flavours, original, strawberry, blueberry and cranberry. Frozzys says all of its recipes are formulated with the support…
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15 April
Lintbells launches first TV ad campaign for YuMove
Lintbells is launching its first ever TV advertising campaign to promote its YuMove brand to dog owners. The TV campaign launches on 15 April across the ITV Central West region and Sky AdSmart aiming to reach millions of dog owners across the UK. The 30 second advert will look to…
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15 April
Ceva launches feline hypertension initiatives
Ceva Animal Health, manufacturer of Amodip, will be running Feline Hypertension Month for the second consecutive year in May to raise awareness of hypertension and improve the detection and management of high blood pressure in cats. As part of the campaign, veterinary surgeons are being urged to measure their feline…
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12 April
Butcher’s first TV commercial in five years to air during BGT
Tomorrow (13 April) marks the launch of Butcher’s Nourishing Food For Dogs’ first advert in five years. The advert, developed by family-run company Butcher’s and creative agency, Life, will air on ITV during the Britain’s Got Talent ad breaks. The advert aims to capture the unique bond between dog owners…
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12 April
YuMove announced as event partner for Battersea’s Muddy Dog Challenge
Lintbells, manufacturers of veterinary supplement brand, YuMove, has announced it will be an Event Village Partner of Battersea Cats and Dog’s Home’s Muddy Dog Challenge 2019. The sponsorship follows a previous partnership between Lintbells and the charity that began in 2018, and saw Lintbells raise £10,000 for Battersea, through its…
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12 April
Skinner’s expands partnership with The Kennel Club
Skinner’s Pet Foods has agreed to a three year partnership with dog welfare organisation, The Kennel Club. For a number of years, Skinner’s have been the sponsor of The Kennel Club Agility Stakes. The new deal sees Skinner’s become the principal sponsor of The International Agility Festival. William Delamore, sales…
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12 April
Henry Bell & Co launches wild bird brand
Henry Bell and Co, the family-owned and leading quality animal feed producer has announced the release of its own brand, Henry Bell Wild Bird Care. Henry Bell has over 20 years’ experience in the bird food industry and has been pivotal in the growth of many private label wild bird…
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11 April
Butternut Box scolded over ‘home-cooked meals’ claim
Pet food subscription service, Butternut Box has been reprimanded by the Advertising Standards Authority (ASA), over an advert which claimed it produced “home-cooked meals”. A complainant contacted the ASA and challenged claims that the company produced home-cooked food in an advert on its website which read “fresh, home-cooked meals, perfectly…
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11 April
Royal Canin partners with Colourful Consultation Nurse Roadshows
Royal Canin has announced a partnership with The Colourful Consultation Nurse Roadshows, a series of CPD events running throughout the year. The Colourful Nurse Roadshows will provide the opportunity for vet nurses to receive training in consulting, bridging the gap into practice management. Providing six hours of CPD, the course…
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