The new collection of products combines pet specialist knowledge and two distinctive prints to create a range of beds, blankets, collars and leads and ceramics.
The range will be exhibited for the first time at Zoomark in Bologna from 6 to 9 May, on the Pet Brands stand B25, in Hall 26, ready for an in-store launch in September.
The new range will use quality fabrics with colourful prints including the Provence Rose design and a novelty dog print.
The range will include soft blankets, pet beds and outfits – including a hooded rain mac and a reversible jacket that’s waxed on one side for walks and lined with quilted cotton print for those drier days. The ceramic products include feeding bowls and treat jars.
Product manager, Rachel Barrass, said: “In developing this range we’ve taken to heart the practical and down to earth ethos and stayed true to ethical, honest, approachable and inclusive credentials. This wonderful range is truly authentic and will sit proudly alongside home and fashion wears in Cath Kidston shops, as well as add a stylish and unique twist to pet stores and garden centres all over the country.”