Manufacturers

Christmas marketing could help promote pet products

Gaining a deeper understanding of the owner-pet relationship could help inform marketing and activation programmes for both pet and non-pet products, according to consumer insight agency Engage Research. It was commenting after news that Tesco has expanded its Christmas gifts for pets range from twelve items last year to 50 this year, and,…

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Pero launches its first ever TV marketing campaign

North Wales-based all natural pet food manufacturer Pero has announced its first TV marketing campaign, since its inception in 1985. The campaign kicks off in line with S4C’s November Month of Legends, where the search for Wales’ ‘Superdog’ is on. Nightly Heno magazine programme on S4C, is hunting for stories of today’s brave,…

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PFMA publishes new guidelines for raw pet food

The Pet Food Manufacturers’ Association (PFMA), has published new sector guidelines for the manufacture of commercial raw pet food. The guidelines, which promote best practice in the sector, have been developed in conjunction with Defra, the Animal and Plant Health Agency (APHA), Public Health England (PHE) and the Food Standards…

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Fish4Dogs welcomes new team member

Fish4Dogs has appointed a new technical and product co-ordinator, Annabel Battersby, who will help its growing technical team in the development of new products, quality control and regulatory compliance. Annabel, who has a BSc in Animal Science from University of Nottingham and an MSc in Business Management from the Royal…

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Pet food company secures £5m funding

Forthglade Foods Ltd has secured £5 million in Growth Capital funding from Santander Corporate and Commercial. The company hopes to further support its UK and overseas expansion plans as well as the development of a larger manufacturing facility. The business, which currently employs 80 people, is set to create a…

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Melton Mowbray wins bid to become UK’s most pet friendly town

Melton Mowbray has been named the UK’s most pet friendly town. It scooped first place in the Dog Friendly Awards, run by Dog Friendly and the Kennel Club, following a public vote. The awards recognise and reward businesses and places that go the extra mile to benefit UK’s 9.4 million dogs…

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ROYAL CANIN® names rescue cat and dog of the year

Maine Coon Darwin and whippet cross Scout have been named the ROYAL CANIN® Rescue Cat and Dog of the Year, respectively. Rescue cats and dogs were entered into the competition run via ROYAL CANIN®’s Facebook page. Darwin and Scout have each received a hamper of ROYAL CANIN® products, while the…

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Pets Choice appoints key account manager for pet speciality sector

Pet food manufacturer, Pets Choice, has welcomed a new team member. Laura Mallick has taken the role of key account manager. With eight years’ experience within the pet sector for a VMD medicinal and chemicals manufacturer, Laura will be responsible for developing the growing Pets Choice portfolio of brands, further building…

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New Fish4Dogs video helps dogs tackle the effects of ageing

Dogs, like humans, get wear and tear as they advance in years. Animal nutritionist and physiology expert, David Southey BSc, highlights how to use nutrition to battle the effects of ageing in his latest video for Fish4Dogs. David says: “As the writer Terry Prachett said, ‘Inside every older person is a…

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Mars Petcare’s Birstall factory celebrates 30th anniversary

Mars Petcare’s Birstall factory, near Leeds, is celebrating its 30th anniversary. The site has been making pet care and treats products – including Pedigree® and Dreamies™ – since 1987. Over the last 30 years, the Birstall site has produced 40,000 tonnes of pet food products and provided jobs for multiple…

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