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Industry News

  • Jul- 2025 -
    29 July
    The Nutriment Company acquires Purrform

    The Nutriment Company acquires Purrform

    The Nutriment Company has acquired UK raw cat food brand Purrform, marking its entry into the premium feline nutrition market. The acquisition adds a new species-specific dimension to Nutriment’s portfolio and expands its presence in the natural pet food sector across Europe.  The company plans to use its distribution network…

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  • 29 July
    WHM Pet Group appoints new national account manager

    WHM Pet Group appoints new national account manager

    WHM Pet Group has announced the appointment of Graham Tarrant as its new national account manager. As national account manager, Tarrant’s role will encompass building strategic relationships with key customers, driving sales growth, negotiating contracts, and managing promotional plans. Most recently he was national account manager for Certainly Wood, overseeing…

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  • 28 July
    Petpals and BFA join forces to promote franchising

    Petpals and BFA join forces to promote franchising

    Pet care franchise Petpals has partnered with the British Franchise Association (BFA) to raise awareness of franchising as a viable path to business ownership. The initiative is part of the BFA’s educational outreach programme, which aims to make franchising more visible and better understood among students and aspiring entrepreneurs.  As…

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  • 25 July
    The Muzzle Movement launches new Size Pippa muzzle

    The Muzzle Movement launches new Size Pippa muzzle

    The Muzzle Movement has launched a new custom-fit muzzle designed for dogs with short, wide heads and smaller proportions. The new model, named Size Pippa, is the smallest in the company’s Short and Wide Fit collection.  It was developed in response to customer demand, with more than 900 people signing…

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  • 24 July
    Marshfield Farm Ice Cream and Blue Cross launch Puppuccino Pops

    Marshfield Farm Ice Cream and Blue Cross launch Puppuccino Pops

    Marshfield Farm Ice Cream has launched a new dog-friendly ice pop, Puppuccino Pops, in partnership with the national animal charity Blue Cross, with proceeds from sales going towards pets in need. The frozen treat is made with reduced-lactose milk from Marshfield Farm’s own herd of cows. It forms part of…

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  • 23 July
    LitPet makes UK debut with new supplement range

    LitPet makes UK debut with new supplement range

    Pet wellness brand LitPet has launched a range of dog supplements in the United Kingdom, marking its European debut following its original launch in Hong Kong in 2023. The company specialises in products based on Traditional Chinese Medicine (TCM), combined with scientific research.  Its UK line includes four powdered supplements…

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  • 23 July
    Peamutt Butter Balls launches in Pets at Home

    Peamutt Butter Balls launches in Pets at Home

    A new peanut butter-based dog treat has been rolled out in Pets at Home stores across the UK. Peamutt Butter Balls, developed by Manchester-based F. Duerr and Sons are now available in-store and via Amazon.  The protein-rich snacks are made from the company’s dog-friendly peanut butter, along with peanuts, chia…

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  • 22 July
    Animal Focused Alliance secures Primary Authority partnership for Wales

    Animal Focused Alliance secures Primary Authority partnership for Wales

    The Animal Focused Alliance, a pet industry body, has formed a Primary Authority partnership with Monmouthshire County Council to improve regulatory consistency for pet businesses in Wales. The government-backed scheme allows organisations to receive expert advice from a designated local authority – in this case, Monmouthshire – on how to…

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  • 22 July
    Green Pantry launches new range of natural air-dried treats

    Green Pantry launches new range of natural air-dried treats

    Green Pantry has announced the expansion of its product lineup with the launch of two new products. The latest products come in chicken with sweet potato and thyme and beef with sweet potato and oregano flavours. The company has also revamped its White Fish treat to highlight the specific ‘low-fat’…

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  • 21 July
    BVA launches new CPD library

    BVA launches new CPD library

    The British Veterinary Association (BVA) has launched a new continuous professional development (CPD) library to give members easier access to high-quality content. The library includes 28 on-demand recordings covering a range of sessions across BVA’s key themes: people, planet and animals.  This features webinars such as “Managing emotions in stressful…

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