Bella and Duke announces brand relaunch

Bella and Duke has announced a brand relaunch to “redefine its offering” to customers.

The company commissioned brand experts Styles and Partners and packaging Expert Chilli to shift the focus of the brand.

Bella and Duke said it is offering even more in its new launch to ensure pets are appropriately taken care of through all stages of their life.

From puppy training, behavioural and nutritional support there are over 14 unique services and products available through the relaunch.

The brand will continue to offer its 100% raw, nutritionally complete meals direct to door through a delivery service or through its retail partner Pets at Home in 460 stores.

The rebrand also includes a revamp of the company’s brandmark, typography, communications palette and distinctive assets to reflect the new brand proposition.

Bella and Duke has also heavily invested in their own in-house experts, recently appointing veterinary advisor, Carolanne Cicero.

James Sturrock, CEO at Bella and Duke, said: “The original vision of Bella + Duke was always to improve the lives of our pets through good nutrition, but we recognised that wellbeing goes far beyond what’s in their bowl. Through our new benefits and services we’ve evolved into a full pet wellbeing brand, we’re addressing the broader needs of cats and dogs, ensuring they receive the best care throughout every stage of their life.

“We’re looking beyond the gold standard in complete, nutritionally balanced raw meals and are looking towards being all in for pet wellbeing. We’re thrilled to be confirmed as the UK’s most nutritious pet food brand and our bold new creative reflects this as well as allowing our customers to get more out of life with their pets.”

Corrine Myers, managing director at Styles+Partners, added: “Bella + Duke are on a transformative journey with an ambitious vision that is already coming to life. Engaging with their customers revealed just how life-changing their products and personalised services are. This isn’t just a rebrand; it’s a heartfelt commitment to doing right by their community.

“The new positioning sharpens Bella + Duke’s focus for future business decisions and developments. The tone of voice is strategically crafted around the core pillars that matter most to their customers, delivering support with empathy and a playful spirit.”