ADAPTIL® to run TV campaign during Crufts

Ceva Animal Health has announced plans to run a television advertising campaign on Channel 4 during the four days of Crufts, the world’s largest dog show. Advertisements will run from Thursday 10 to Sunday 13 March, to highlight the benefits of the veterinary behaviour product ADAPTIL® amongst dog owners.

The ADAPTIL advertisement will feature a real life testimonial from Meg and her Cavalier King Charles Spaniel, Dude, who is anxious when his owner is away from home.

With the strapline ‘Best behaviour starts here’, the advertisement will educate pet owners on the action they should take to keep their dogs happy when they are left at home alone and Dude’s experience taking the ‘ADAPTIL 30 day challenge’.

Claire Russell, product manager for ADAPTIL at Ceva Animal Health, said: “With interest in dogs at its highest during Crufts and pet owners watching daily highlights from the show on TV, we will be raising awareness of the benefits of ADAPTIL via our advertising campaign to further enhance our status as market leaders in behaviour”.

For further information on ADAPTIL, visit www.adaptil.com/uk.