Industry News

The Pet Charity Care Leaflets Now Available via Pedigree Wholesale

The Pet Charity pet care leaflets

The Pet Charity is the national, public-facing body that promotes the joy and benefits pets have on society, and it has joined forces with Pedigree Wholesale to make it easier for pet businesses to offer customers quality pet care advice.

Thanks to a successful launch of the Charity’s leaflets in December 2014, The Pet Charity has decided to expand their availability. Leading distributor, Pedigree Wholesale, will now be distributing The Pet Charity’s care leaflets, allowing pet services to order care information alongside product orders.

Sara Bazeley, Media & Campaigns Officer for The Pet Charity, says: “Making our care leaflets available through Pedigree Wholesale provides pet businesses with a stress-free solution to meeting 2013 Model Licence Conditions for Pet Vending. Easy access to industry-approved care information also encourages businesses to help raise pet welfare in the UK – by being sure that customers are clear on exactly what their pet needs to be healthy and happy.”

The leaflets are unique in the market-place, as they’ve been created in collaboration with vets and relevant welfare societies in order to provide standardised content the industry can agree on. The Pet Charity has collaborated with organisations such as the Kennel Club, International Cat Care, Ornamental Aquatic Trade Association, the Rabbit Welfare Association & Fund and Reptile & Exotic Pet Trade Association.

The Pet Charity is keen to reduce the conflicting and confusing information available to pet owners, especially as the popularity of exotic pets is on the increase. By providing clear content, which is easily accessible to the public, will help to raise pet welfare in the UK by ensuring owners are more knowledgeable on their pet’s needs. The Charity encourages the public to talk to experts and seeing these leaflets in multiple outlets will reassure owners they are getting consistent advice to provide the best care for their pet.

The colour-coded and eye-catching leaflets cover small furries, reptiles, fish, birds and poultry.

For more information about The Pet Charity’s pet care advice leaflets, contact your local Pedigree sales manager or contact The Pet Charity directly on 01234 224506, email or visit

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