New Cooling Mat from Easidri is snapped up at Crufts


Easidri, the brand best known for its High Performance Cooling Coat and absorbent Grooming Towel, has added a new product to its range that’s ideal for spring and summer: the Easidri Cooling Mat.

The Cooling Mat was available to buy for the first time this year’s Crufts, and was a huge hit with both human and canine visitors. The mat, which is available in five sizes, contains special gel inserts that stay cool at all times and are housed in an advanced waterproof composite fabric outer that’s durable, wipe clear and puncture resistant. The mat has been designed for indoor and outdoor use.

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“Easidri has a large number of loyal customers and we listen to the feedback they provide,” says Martin Balmer from Easidri. “Many of our customers had been using the Grooming Towel as a cooling mat and although it certainly does help to keep the dog cool, it’s not really designed for the job. We put our thinking caps on and came up with the Cooling Mat. It’s safe, easy to use and doesn’t require any form of soaking – the gel is cold all the time. It’s great for in the house and garden but also in the car to help keep your dog comfortable when he’s being transported in warmer weather.”

The Cooling Mat is available in five sizes and prices start from £14.50.

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