Visitors to 2015's PATS Sandown show can expect an impressive New Product Showcase, say the event's organisers. \r\n\r\nThe array of items will be judged on the first day of the show by a panel of independent pet retailers. There are seven categories \u2013 cat, dog accessory, dog food or treat, bird, small animal, pet care, and grooming. Past winners admit that winning an award can certainly increase the profile of the items to the trade.\r\n\r\n'It\u2019s great to see so many exhibitors putting their new products forward,' said organiser Annie Foord. 'Speaking to visitors, we know that a lot of them head to the Showcase first. They can see all the latest items in one place, and once they\u2019ve seen what they like, they then head off to the stand of the manufacturer or supplier of that product to discuss it in more detail.'\r\n\r\nThe Showcase is designed to help visitors easily find the latest and most exciting products to hit the pet trade, as they are gathered together in one, extensive display near the entrance to the Esher Hall. There is an information card beside each product, giving details such as suggested retail price and where in the show you\u2019ll find the item\u2019s exhibitor.\r\n\r\nFor more information go to www.patshow.co.uk.