Independent Pet Retailers

Kennelpak launches Dylan Dental Treats

Pet products supplier Kennelpak has launched a new range of Dylan Dental Treats, designed to meet demand from cost-conscious dog owners seeking functional health benefits. The dental treats are the latest addition to the Dylan brand, which is already established in the working dog food category. The brand said each…

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Natures Deli expands treat paste range

Pedigree Wholesale has announced a new addition to the Natures Deli Treat Paste range with a new duck flavour. The new paste is grain-free, gluten-free, hypoallergenic and packed with essential vitamins and minerals. Made with just six ingredients or less, Natures Deli treats pastes now come in six flavours, chicken,…

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Pedigree Wholesale unveils price cuts on 500 products

Pedigree Wholesale has announced major price cuts on 500 of its “most popular” products in a bid to help businesses maximise their profits.  By closely monitoring market trends and competitor pricing, the group has invested in lowering prices to better support independent pet retailers.  According to Pedigree Wholesale, savings on…

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Charlie The Vet secures listing with Pedigree Wholesale

PIF member Charlie The Vet has secured a new wholesale listing with Pedigree Wholesale, increasing access to its first aid products through independent pet retailers across the country, in support of this National Pet First Aid Awareness Month From at-home care to on-the-go essentials, the Charlie The Vet product range…

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Johnson’s unites with PIF and Bira on National Pet Shop Day

Johnson’s Veterinary Products has announced that it is partnering with the Pet Industry Federation (PIF) and British Independent Retail Association (Bira) for National Pet Shop Day. The event will return on 12 July 2025 following a successful first running in 2024. More than 200 pet shops participated in the inaugural…

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The Innocent Hound launches new online ordering platform

The Innocent Hound has announced the launch of its brand-new online ordering platform, designed exclusively for trade customers. This new system simplifies the ordering process, allowing retailers to easily browse and purchase their premium air-dried food and treats. This initiative aims to enhance convenience for independent pet retailers, making it…

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Kennelpak partners with 3TBrands to launch Tall Tails and Original Territory brands in the UK

• Introduces award-winning Tall Tails and Original Territory brands to UK market • Prioritises pet safety, as well as durability, thanks to 3TBrands’ 90-year heritage in manufacturing baby products, exceeding industry standards to create distinctive and compelling proposition • Enhances Kennelpak’s carefully curated portfolio, adding extensive toy and accessory product…

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Norfolk Industries agrees wholesale deal with Vital Pet Group

Norfolk Industries has announced that it has agreed a new wholesale contract with Vital Pet Group. Vital Pet Group will be stocking a range of 11 Norfolk Industries products including its animal houses and plastic free lines. This will increase the work on its factory production lines, providing additional employment…

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Pedigree partnership to extend Karnlea reach

Karnlea Bone Broth has joined forces with Pedigree Wholesale to further extend opportunities for independent pet retailers to stock its products. Retailers will now be able to order through Pedigree Wholesale or continue to order direct from Karnlea. The brand will also feature on Pedigree Wholesale’s stand at PATS Telford…

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Karnlea secures 100th retail partner

Karnlea has secured its 100th retail partner, only five months after launching the UK’s first ambient bone broth for cats and dogs. It comes as the Belfast-based group has targeted independent retailers, as founder Lara McCullough believes that “independent pet retailers are key to influencing, educating and informing pet owners”.…

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