Two New Senior Foods from James Wellbeloved

Award winning, Somerset-based business James Wellbeloved has introduced a grain free senior food and senior food specifically for small dogs.

Marketing manager Anne-Laure Jaouën said: ‘We are very enthusiastic about these products, which provide naturally healthy nutrition for the specific needs of senior dogs in the small breed and Grain Free sectors. This is another way in which the specialist pet trade can differentiate their businesses, and another way to demonstrate your expertise.’

Grain Free Senior is available in Turkey, Lamb and Fish variants in 1.5kg and 10kg bags, and the new line joins the well-established grain free foods for adult dogs. It has been developed to provide all the benefits of standard James Wellbeloved Senior products but without the grain. Grain Free Senior is available only to the specialist pet trade.

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New ‘freshpack technology’ means that 1.5kg bags will now be gas-flushed, ensuring freshness for longer, while the 1.5kg and 10kg bags are all designed to be easy to open and re-seal.

Small dogs may live to over 15 years, consuming a Senior food for half their lifetime. They have specific nutritional needs, linked to their higher energy requirements, and tendency to dental and urinary problems. James Wellbeloved Small Breed Senior helps to address these issues with higher oil and protein levels plus green tea and cranberry extracts. Small Breed Senior is available in Turkey, Lamb, Duck and Fish variants in 1.5kg and 7.5kg formats.

For more information visit, call 0845 300 4890, or contact your Business Manager.

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