\r\nThe British Equestrian Trade Association (BETA) has returned from a successful visit to Australia, where it accompanied a group of British companies to Equitana Melbourne 2014 \u2013 the southern hemisphere\u2019s largest and most popular consumer equestrian show.\r\nBETA executive director Claire Williams reported that the association\u2019s trade mission, for which it had secured funding from UK Trade & Investment (UKTI), had met with a positive response from the British delegates. \u201cThey were all extremely pleased with the visit,\u201d she said. \u201cIt was certainly the busiest Equitana that I can remember and there was a tremendous amount of interest in new products, with people coming along to our stands looking for something that little bit different and taking a look at what British companies had to offer.\u201d\r\nRebecca Godfrey-Faussett, director of Wiltshire-based horse clothing business Snuggy Hoods, agreed. \u201cIt was the second time we have attended the show with BETA and it went very well,\u201d she said. \u201cWe had lots of interest \u2013 the Australians really seem to like our products \u2013 and have gone on to make sales through our website since the show.\u201d\r\nOther companies in the trade mission were Bliss of London, Equi-Ads, Equilibrium Products, Horse First, Horslyx, Loddon Engineering, Mount St John Equestrian, WB Stubbs and Griffin NuuMed.\r\nEquitana Melbourne 2014 featured a large shopping village with nearly 300 stands and opened its doors to thousands of visitors over the show\u2019s four days. Last year 50,000 people passed through the doors and although official figures have not yet been released for this year, those in attendance said that they felt numbers were of a similar scale.\r\nEquestrian competitions included mounted games, showjumping, reining and barrel racing. The star of the show, however, was the UK\u2019s own golden girl, Charlotte Dujardin, who took time out from her displays with former trainer and Grand Prix rider Judy Harvey to accept her Sky Sports Personality of the Year Award on a live TV link. \r\nWith its extensive experience of overseas shows and global export markets, BETA is well placed to offer advice and support to companies seeking new trading opportunities and is able to secure significant funding for members of its trade missions through UK Trade & Investment (UKTI). \r\nFor further information on taking part in future BETA trade missions, contact Laura Clegg, telephone 01937 587062 or email firstname.lastname@example.org.