2010 is a year that always sticks in my mind. The RSPCA announced the shocking statistic that three dogs were abandoned every hour over Christmas. There\u2019s a similar story every December as a percentage of pets bought as presents are returned or left without a home.\r\n\r\nOver 30 years after it launched the iconic slogan \u2018A Dog\u2019s For Life, Not Just For Christmas\u00ae\u2019 the The Dogs Trust is taking to the streets to drive its message home. The charity has commissioned outdoor artworks that will go on display in cities across the country. Each one depicts something a real pet owner said to the organisation\u2019s staff when asking them to take in a dog. The comments were drawn from The Dogs Trusts 20 UK rehoming centres.\r\n\r\nDescribed as \u2018unbelievable reasons\u2019 by The Dogs Trust, these excuses for abandonment included \u2018he looked different after we walked him in the rain\u2019, \u2018he wags his tail too much\u2019 and \u2018he kept chasing frogs\u2019. Along with other comments, they will be the centre point of street art in London, Manchester, Liverpool, Glasgow, Manchester, Newcastle, Leeds, Nottingham, Birmingham, Cardiff, Bristol, Reading and Brighton.\r\n\r\nGiles Webber, responsible for rehoming at Dogs Trust\u2019s 20 rehoming centres said: \u2018With more and more puppies flooding the Christmas market, all available at the click of a button - it is more essential than ever that our iconic message \u2018A Dog is For Life, Not Just For Christmas\u00ae\u2019 is ingrained in people\u2019s minds. We hope that this visually striking campaign will encourage people to think twice about the commitment of dog ownership before impulsively buying a puppy. Our aim is to ensure that the artwork will be the only abandoned dogs the British public will see on their streets this Christmas period.\u2019\r\n\r\nRetailers and members of the trade hear all too many stories of abandonment. So many industry professionals urge potential pet owners to ensure they can care for a\u00a0pet and suggest a \u2018cooling off\u2019 period before the animal is collected. Sadly, these suggestions are not always heeded. We all hope that The Dogs Trust campaign and industry advice take root this year, leaving pets with happy homes after Christmas.