During her tenure Clarissa developed and launched the charity’s iconic and instantly recognisable slogan ‘A dog is for life, not just for Christmas’ which has just reached its 35th year milestone and remains a highly relevant and key marketing message for the charity.
Under Clarissa’s leadership 18 state-of-the-art and innovative rehoming centres in the UK and Dublin have been developed enabling the charity to save the lives of over 100,000 dogs. Through her vision, the charity is now active in 10 countries around the world and Dogs Trust has moved from being just a rehoming charity, to one that also works within the community and alongside the Government to deal with a range of animal welfare issues in society.
Clarissa Baldwin OBE said: “It is with a very heavy heart that I have decided to pass on “the lead” but I know everyone at the charity and our dog loving supporters will continue to work tirelessly for improvements in life for our four legged friends. I joined Dogs Trust in 1974 as head of public relations for a six month contract and ending up staying for 40 years!”
She will be succeeded by current deputy chief executive and marketing director, Adrian Burder who has played an instrumental role at the charity for the past 20 years and was the unanimous choice for the position by the charity’s Trustees.
Baldwin, who was awarded an OBE in 2003 for her services to dog welfare, added: “My aim has always been to ensure that all dogs, regardless of breed, have access to loving homes and are treated fairly and humanely. I am extremely proud of the many talented and passionate people I have worked with over the years who continue to strive towards this end goal.”