Animal charity PDSA has received a £50,000 boost to help save more pets’ lives after being unveiled as the winner of a national charity initiative.
The charity, which provides free vet care for pets in need, has scooped the top prize in the Vote that Counts competition run by the People’s Postcode Trust in partnership with the People’s Postcode Lottery and Daily Mirror.
The triumph follows intense public voting, which involved nine of the UK’s biggest charities. As the country’s favourite pet charity, PDSA secured backing from many celebrities including Hollywood star Katherine Heigl and comedian Eddie Izzard during the campaign.
PDSA, which treats thousands of animals every day through its UK network of 51 pet hospitals, will use the winnings to fund an initiative focused on preventable diseases, which claim the lives of hundreds of dogs, cats and other pets every day.
Sean Wensley, PDSA senior vet, paid tribute to the thousands of clients and supporters who got behind the charity to register their vote to help pets in need. He said: “We’re extremely grateful to everybody who took the time to vote for us and also to the People’s Postcode Trust for giving us the opportunity to be part of such a great initiative.”
“The prize money will enable us to make a massive difference to the lives of thousands of pets. It will be used to deliver life-saving care packages, including full health MOTs for pets and guidance on vaccinations, neutering and micro-chipping,” he added.
A further four charities: RNLI, MS Society, Childline and the Alzheimer’s Society, also benefited from the Vote that Counts competition after securing runner-up prizes of £10,000 each, while a further £10,000 will be awarded to a local charity, with the winner announced next year.