Hills announces new PATS launch

Having identified a gap in the pet food category, Hill’s Pet Nutrition will be unveiling its new contemporary concept at PATS Sandown in March.

The company explains that it will be creating some much needed ‘elbow room’ in the sector that will allow it to flex its retail muscles. Quality nutrition is at the heart of current trends in pet food and Hill’s has used its unique perspective and knowledge to bring retailers its new proposition.

Brand manager Matt Timmons explains: “This is a major launch that’s still under wraps, as I speak but, I can promise retailers that what’s on the horizon is going to take them into new territory and reflects where the market is going and growing.”

Hills Pet Nutrition will be unveiling its new opportunity at PATS, a concept backed by a balance of digital, online and in-store promotion. The pet nutrition company invites retailers to its stand L12 on March 18 to 19 to experience its new proposition.

Matt adds: “I believe that Hill’s new offer is a proposition that retails and its customers will really be able to relate to and support, especially as it will mirror trends in human food development. We are really looking forward to unveiling it all to visitors to PATS.”

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