GA strengthens its Platinum private label pet food team

GA Pet Food Partners has strengthened its Platinum team with the appointment of Alison Molton, who joins as account manager for the east of England and southern Ireland.

With 15 years of experience in the pet trade, Alison will be focused on the development of existing own label pet stores, including staff training, which helps pet shops promote the benefits of their own label pet food range.

“The pet food sector is starting to undergo some fundamental changes in brand and distribution and I am excited to see how GA’s many private label options will help to give the market different opportunities during this period of change,” Alison said.