The nationwide campaign aims to educate pet owners on the signs of anxiety in cats and dogs, helping to identify the cause of the problem and encourage changes both in and out of the home environment to support anxious pets.
‘Pet Anxiety Month’ follows research from the PDSA Animal Wellbeing (PAW) report which revealed that over half of veterinary professionals believe they have seen an increase in dog behavioural issues in the last two years, with over three-quarters of dog owners saying that they would like to change at least one behaviour displayed by their dog and nearly 90% of owners reporting that their cat is afraid of at least one thing.
A “high profile dog-loving” celebrity will be appearing on the Adaptil stand at Crufts on 7 March to launch ‘Pet Anxiety Month’ and will act as an ambassador for the campaign.
To support the initiative, Ceva Animal Health will be running a TV advertising campaign for Adaptil and Feliway from 7 March until 21 April, which directly targets dog lovers during More4’s Crufts’ programmes (from 7 to 10 March).
Abigail King, senior behaviour product manager at Ceva Animal Health, said: “More and more people are identifying anxiety and behavioural issues in their pets. Pet Anxiety Month will highlight signs of anxiety in cats and dogs that perhaps an owner is unaware of, help identify the problem and encourage changes both in and out of the home to make the household a happier place.”