Responding to consumer demand, Chuckit! is introducing the third addition to its Rugged range for tougher breeds with the brand-new Rugged Fetch Wheel - designed to withstand the roughest play from stronger dogs.\r\n\r\n\r\n\r\nIncreasing its offer and providing retailers with even more ways to cater to the needs of this specific market, the new Chuckit! Rugged Fetch Wheel is made from a TPR material with a polypropylene core which provides rigidity and strength.\r\n\r\nIt is said to be durable and robust, and has a wide rounded shape to make it easy to get rolling with either an underhand or overhand throw. Available in two bright colours, the over-molded TPR ridges ensure dogs can easily pick up and grip the toy during play without puncturing the material. It is claimed to be ideal for use on both land and in the water due to the Rugged Fetch Wheel floats, giving consumers more variation and product longevity.\r\n\r\nWill Baggaley, brand manager for Chuckit!, said: \u201cAs consumers continue to seek out and invest in higher quality products that are built to last, expanding our options for tougher breeds was important to us. We know durable toys for rougher play are not always readily available for consumers and we\u2019re excited to be launching the Rugged Fetch Wheel this year.\u201d\r\n\r\nThe Rugged Fetch Wheel retails for \u00a314.99.