BIV and Mars launch 2025 Global Pet Food Innovation Programme
This year, Givaudan, joins AAK and Bühler as a collaborator, offering expertise in ingredient innovation and product development for humans and pets
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Mars Petcare and Big Idea Ventures (BIV) have announced the launch of the 2025 Global Pet Food Innovation Programme in collaboration with AAK, Bühler, and Givaudan.
Building on last year’s program, the second round aims to accelerate sustainable innovation in the pet food sector by supporting startups with novel ingredients, sustainable fats and proteins, and advanced processing technologies.
Startups from around the world are invited to apply, with selected participants to showcase their solutions at the Asia-Pacific Agri-Food Innovation Summit.
This year, Givaudan, joins AAK and Bühler as a collaborator, offering expertise in ingredient innovation and product development for humans and pets.
Andrew D. Ive, founder and managing general partner of Big Idea Ventures, said:
“Working with Mars last year was fantastic! We want to take the learnings and implement them on a big scale as we continue to search for and develop sustainable solutions for the pet food ecosystem.
“Last year, the teams from Mars Petcare, Bühler, and AAK offered invaluable insights to our startups. Now, by integrating Givaudan into the mix, we will further enhance the resources available to the startups we choose.”
Paul Gardner, commercial VP, Mars Pet Nutrition, added: “We must invest in innovation to help us source the best ingredients and build a future where the planet stays healthy, and where people and their pets are thriving. We’re excited to be launching the second round of this program harnessing the creativity of startups, alongside partners that share our vision.”
