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Big Idea Ventures

This coverage of Big Idea Ventures highlights its strategic role in fostering innovation and sustainability across the global pet food ecosystem. As an investor and accelerator working closely with major industry players like Mars Petcare, AAK, Bühler, and Givaudan, Big Idea Ventures offers UK pet trade professionals unique visibility into emerging technologies and future-ready ingredients. Pet Gazette delivers news, business analysis, trends, and case studies on the Next Generation Pet Food Program—showcasing how startups are reshaping supply chains, packaging sustainable pet nutrition, and unlocking new commercial opportunities for retailers, importers, wholesalers, and manufacturers. Stay informed on the disruptive trends and partner ecosystems that could redefine your product range and competitive edge.

  • Oct- 2025 -
    24 October
    BusinessBig Idea Ventures and Mars unveil 2025 startup accelerator cohort

    Big Idea Ventures and Mars unveil 2025 startup accelerator cohort

    Big Idea Ventures and Mars Petcare have announced three startups selected for the 2025 Next Generation Pet Food Program, an accelerator aimed at supporting sustainable innovation in pet nutrition. Run in partnership with AAK, Bühler and Givaudan, the programme focuses on advancing biotech-based ingredients, essential nutrients and circular feed systems…

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  • Jun- 2025 -
    4 June
    ScienceBIV and Mars launch 2025 Global Pet Food Innovation Programme

    BIV and Mars launch 2025 Global Pet Food Innovation Programme

    Mars Petcare and Big Idea Ventures (BIV) have announced the launch of the 2025 Global Pet Food Innovation Programme in collaboration with AAK, Bühler, and Givaudan. Building on last year’s program, the second round aims to accelerate sustainable innovation in the pet food sector by supporting startups with novel ingredients,…

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  • Aug- 2024 -
    30 August
    RetailersMars and Big Idea Ventures launch sustainable pet food programme

    Mars and Big Idea Ventures launch sustainable pet food programme

    Mars Petcare has partnered with Big Idea Ventures, a global investment leader in the food-tech, agri-tech, and materials science sectors, to launch the Next Generation Pet Food Program. The pilot initiative, in collaboration with AAK, a multi-oil ingredient house specialising in plant-based vegetable oils and fats, and Bühler, a global…

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