Butternut Box launches campaign to ‘put food back into dog food’

Fresh dog food brand Butternut Box has unveiled a new billboard to launch its campaign to “put the food back into dog food”.

The company has launched an edible billboard in South London park after discovering that 48% of pet owners could only name three things in their pet’s food.

Research carried out by the company also found that 36% of dog owners are worried that their canine might not have a healthy diet.

Furthermore, 23% find it hard to understand the ingredients listed on dog food labels with one in eight owners choosing which dog food to buy based on packaging alone.

Dr Ciara Clarke, in house vet at Butternut Box, said: “Food is such an important factor when it comes to our dogs living long, healthy, and happy lives. A healthy diet can help to prevent many issues and illnesses, but getting the portion sizes and ingredients right is crucial.

“It’s clear from this research that dog parents are confused when it comes to what to feed their dog and how much they should be feeding. We need greater transparency and information around dogs’ diets to help owners to make better, more informed choices.”

She added: “A lot of manufacturers avoid stating that they use these sorts of ingredients, so it’s best to practise caution when it comes to vague references to ingredients. At Butternut Box, we encourage dog owners to read the label when selecting their dog food, and I do the same with my clients when in vet practices.

“It’s not only the ingredients to look out for, but the way dog food is cooked too. For example, dry dog food – or kibble – is made through a process called extrusion, which takes raw ingredients and cooks them at extremely high pressure and temperatures. This is likely to strip a proportion of the beneficial nutrients away.”