Petlife International celebrates 25 years in business with increased export activity

Bury St Edmunds based pet product manufacturer and distributor, Petlife International, has announced increased export activity as it celebrates 25 years in business.

Led by John Hancock following a 1993 takeover, the company is best known for its Vetbed Original, a bedding it claims is “recognised by the veterinary industry as the number one practical bedding product” on the market.

The company has announced it has made a strategic decision to look into overseas expansion, particularly in Europe. Sales internationally have supported the continued growth of the company, with recent new customers in Germany, Italy and Holland.

John Hancock, managing director, said: “I am incredibly proud of the progress the company has made with our efforts to ensure we provide the best pet products on the market and in a competitive world.

“Our staff work hard and are extremely loyal; I really appreciate the efforts everyone in the company has made to get us where we are today. Time flies and I see no reason why the company, on current performance, cannot go on to achieve bigger and better things in the future.”

He added: “Brexit or no Brexit we have pushed on with developing our international business and with support from customers old and new overseas. I have no doubt we will continue to serve an international market after the 28th March 2019, our products are special and the consumer embraces that as such, home or away”