Paleo Ridge unveils new leadership team amid £2m investment

Paleo Ridge has established a new leadership team to drive business expansion following a £2m investment from private equity firm Ashridge Capital earlier this year.

Will Green, who joined the business in 2020 following an extensive digital marketing career in the music, paper and real-estate industries, has been promoted to director of sales and marketing.

According to the retailer, Green now runs an extended team of eight covering sales, marketing and customer services.

Meanwhile Chris Jones has been promoted to director of supply chain, having joined the team in 2018. Jones comes from a “fast-paced” supply chain background which has enabled him to develop the skills required to lead the supply element of a new and “rapidly expanding” industry.

Additionally, Dainius Kinta has been promoted to head of operations having previously held the role of operations manager.

Paleo Ridge also said Tyler Daly, CEO, was joined by Ton Christiaanse earlier in the year as chairman who has driven business expansion in household name brands including Brakes and Unilever. At the same time, Graeme Banfield joined the team as finance director and David Sherratt, founder and CEO of Ashridge Capital joined the business as non-executive director.

The newly established executive leadership team comes amidst a “raft” of new hires and promotions to support the rapid expansion of the business.

Daly said: “We’re delighted to have welcomed such talented and experienced additions in recent times – not only to our executive leadership team but across the entire business. It’s been a big year for Paleo Ridge and expanding our team is a key part of our plans to continue driving growth.

“We’re also really pleased to see so many promotions within the business and additional new hires. Paleo Ridge is a family of hard workers who bring passion and expertise to everything they do. We’re glad to support our staff in their individual growth alongside that of the business.”