The group will move to a new 22,500 sq ft premises at the Lowfields Business Park, Elland, this month, while director Simon Brown said three roles had also been created, taking the group’s total headcount to 12.
It comes as the group has seen an “impressive” growth trajectory over the past 12 months, taking significant orders from groups including Pets At Home and Jollyes. Turnover is currently up 50% year-on-year and the group said it is likely to hit its target for the next year-end six months ahead of schedule.
The company also recorded its largest ever turnover of £1.3m in September and is on track to hit the £2m mark by September 2021, as well as £3m by the following year.
Brown said: “We’re experiencing something of a golden age of dog ownership at the moment, and we recognise that today’s owners are passionate about the health of their pets and what they feed them.
“There has been a definite move away from high sugar, unhealthy treats towards healthier options made from natural ingredients. As a specialist supplier of high quality, healthy treats, we have experienced a huge surge in demand for our products as owners seek out options that are natural but that their pets will love.”
He added: “It’s great news for us as a business and suppliers, who benefit from our superior service, but it’s also good news for the local economy as it means we can take on more staff and get more people from this community into employment.
“The extra space at the new warehouse will enable us to continue to grow, both in terms of sales and headcount. Creating employment in this area is something I’m passionate about, it’s a driving force behind the business.”
Sniffers supplies healthy, ethically sourced pet treats to the wholesale market, including its own-brand Buffalo Natural Dog Treats and the Walter Smith range. It also owns the exclusive UK distribution rights to the BowWow range of treats, and distributes a wide range of products to more than 1,000 pet care stores across the UK.