Sanicat has publicly revealed its new rebranding and customer strategy in a bid to improve its brand and products.
For the last 60 years, Sanicat has been a key player in the European pet product marketplace and has a portfolio of 65 products which stretches to over 90 countries around the world.
The cat litter company’s strategy will focus on creating a more sustainable and customer-focused approach.
As part of the new rebrand, Sanicat introduced its new mascot, Sani the Cat, to all the new and more sustainable packages.
Furthermore, the brand created three new ranges of cat litter that adapt to each client’s needs: Classic, Clumping and Plant Based.
According to Sanicat, each of these three ranges of litters will include different products, formats, and scents to adapt to all lifestyles and tastes.