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FURminator announced as official grooming sponsors for Crufts 2018

FURminator has announced that it will be returning to Crufts in 2018 as the show’s official grooming sponsors where it will educate pet owners on the importance of regular grooming and deShedding sessions.

As well as showcasing its new FURflex tool, which allows pet owners to groom multiple pets due to its interchangeable heads, FURminator will also be welcoming Stuart Simons, director and founder of The Groomers Spotlight and Professional Groomer to the stand as its grooming expert.

Together with a team of certified groomers, recognised for their skills through The Groomer’s Spotlight, Simons will be offering live demonstrations, insight on popular trends, and interactive Q&A’s.

Stuart Simons said: “I’m absolutely delighted to be working with FURminator and can’t wait to attend Crufts as their grooming expert. I’m hugely passionate about educating owners on the importance of regular grooming sessions, whether it’s in the home or through a certified professional, to support pet health and ensure the best for their four-legged friend.”

Gemma Serdet, brand manager at FURminator, added: “We’re very excited to be returning to Crufts as the official grooming partner. At FURminator, we understand the importance of maintaining a healthy skin and coat for pets which is why our grooming solutions are tailored to help all kinds of dogs to look Best in Show every day.”

Crufts takes place at Birmingham’s NEC from the 9 to 12 March 2017.

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