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Wet Food

This coverage explores the wet food segment within the UK petcare industry, focusing on its relevance to retailers, wholesalers, distributors, and supply chain operators. Pet Gazette reports on product innovations, nutritional trends, consumer preferences, and category performance, as well as developments from leading brands and emerging producers. Our coverage provides pet trade professionals with insights to inform product selection, category growth strategies, and competitive positioning in the wet pet food market.

  • Oct- 2022 -
    17 October
    ManufacturersChampion Petfoods launches Premium Pâté in the UK

    Champion Petfoods launches Premium Pâté in the UK

    Champion Petfoods has introduced its first range of wet food for cats, ACANA Premium Cat Pât, to the UK market. The range has been designed with both kittens and adult cats in mind. It is available in six recipes, including Chicken, Beef, and Lamb, as well as Chicken and Fish,…

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  • Jul- 2022 -
    29 July
    RetailersJust for Pets launches ‘Rawgust’ campaign 

    Just for Pets launches ‘Rawgust’ campaign 

    Just for Pets is celebrating raw pet food this August with 10% off selected raw dog and cat food brands in store from 28 July to the end of August. The retailer said it is encouraging customers to consider the benefits of a natural, complete raw diet this August, renaming…

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  • Apr- 2022 -
    26 April
    Industry NewsInspired Pet Nutrition to invest over £6m in Kinmel plant

    Inspired Pet Nutrition to invest over £6m in Kinmel plant

    Inspired Pet Nutrition has announced it is investing more than £6m at its plant at Kinmel in North Wales. This investment will triple the site’s wet dog food tray capacity to more than 75m units a year. The investment will follow a two-stage process, with the first stage coming later…

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  • Mar- 2022 -
    21 March
    FeaturesHow dog food made from insects protects the environment

    How dog food made from insects protects the environment

    In Germany alone more than 10 million dogs need to be fed every day. Usually meat-based dog food is put into the bowl. This is the norm and will surprise very few people. After all, dogs are semi-carnivores and therefore depend on being supplied with a sufficient amount of animal…

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  • Feb- 2022 -
    18 February
    RetailersFish4Dogs launches new wet food range

    Fish4Dogs launches new wet food range

    The Fish4Dogs brand has launched a “healthy” range to its complementary wet food, Finest Fish Flakes. The company said the new range aims to “complement your dog’s diet and get them back on a health kick in 2022”. Each recipe is made using a combination of two fish or seafood…

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  • 18 February
    CharitiesBeco to donate over 4,000 meals to dog charity DOTS

    Beco to donate over 4,000 meals to dog charity DOTS

    Over the next two months, Beco will donate more than 4,000 meals for dogs charity, Dogs On The Street (DOTS) with its new Get One, Gift One initiative. It revealed homelessness is “sharply” on the rise in the UK, and so Beco wants to support the pets that bring “companionship,…

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  • Dec- 2021 -
    8 December
    ManufacturersSkinner’s launches new ‘Get Out and Go’ range

    Skinner’s launches new ‘Get Out and Go’ range

    Skinner’s has launched ‘Get Out and Go!’, a new complete dog food range that has been made to support the diet and nutrition of active dogs. Comprising three varieties of wet food and four varieties of complete dry, in addition to training treats and an energy and recovery bar, the…

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  • Nov- 2021 -
    1 November
    Pet OwnersZealandia joins UK wholesaler We.pet

    Zealandia joins UK wholesaler We.pet

    We.pet Independent Pet Wholesale has introduced its latest brand offering, Zealandia to the UK. It revealed Zealandia is a New Zealand brand that offers a “nutritionally rich” grain-free wet food range, providing complete and balanced nutrition to help keep dogs and cats healthy. According to We.pet, the New Zealand’s offerings…

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  • Oct- 2021 -
    18 October
    Pet OwnersNood to make UK debut this autumn

    Nood to make UK debut this autumn

    Pet food brand Nood has announced the launch of its UK debut this October in partnership with Tesco. Nood was founded in New Zealand in 2019 by Alistair King in partnership with ZURU founder and retail brand builder Nick Mowbray. According to the brand, it is set to offer dishes…

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  • 7 October
    Pet OwnersSkinners launches new dog food range

    Skinners launches new dog food range

    Skinners has announced its latest food range, ‘Get Out and Go’, specifically for dogs. The range is made up of four dry foods, three wet foods and an energy bar, recovery bar and training treats.  Skinners has said ‘Everyday Energy’ gives dogs “everything” they need for their walks, while ‘Extra…

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