Webbox Naturals

This coverage highlights Webbox Naturals, the UK pet food brand focusing on natural, affordable nutrition for cats and dogs. Pet Gazette reports on the company’s product development, retail partnerships, and role in meeting growing consumer demand for transparent, wholesome ingredients. Our editorial explores how Webbox Naturals supports independent retailers, supermarkets, and distributors, while also reflecting wider trends in natural pet nutrition and category growth. For pet trade professionals, this section provides insights into how Webbox Naturals is shaping market opportunities, driving sales, and strengthening supply chain connections across the pet food sector.

Jan- 2024 -

30 January

Retailers

Pets Choice invests £500k on new packaging

Pet food manufacturer, Pets Choice, has announced it has invested half a million pounds on new packaging amid a new campaign to generate even more awareness for its “growing” cat and dog food brand, Webbox Naturals. As part of this redesign, the product packaging now includes a “satisfaction guarantee”, promising…
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May- 2021 -

7 May

Manufacturers

Pets Choice to manufacture two new pet food products

Pets Choice has announced that it will manufacture two new pet food products, Spikes Scrummy Meaty Can and Webbox Naturals Dry Puppy Food. Spike’s Scrummy Meaty Supper is the latest addition to Spike’s hedgehog food range. The 100% natural product contains no artificial flavours or colours and has no added…
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Feb- 2021 -

11 February

Features

Can premiumisation save the petcare sector from the dog house?

We’ve always been a nation of pet lovers in the UK, but never has that been made more apparent than by the pet ownership boom we saw over lockdown. Half of all households are now home to a furry, feathered, slimy or scaly friend. They’ve become even more entwined with…
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Jul- 2020 -

29 July

Manufacturers

Pet Choice expands and rebrands Webbox range

Pets Choice has announced seven new product developments and has rebranded its Webbox Naturals range. The Lancashire-based company said the range has undergone a full rebrand to make it feel “fresh, fun and modern, helping it to boldly stand out on shelves, in a predominantly beige category”. Featuring bright colours…
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Nov- 2019 -

4 November

Pet Owners

Webbox reveals most Googled pet queries

With over half of all British adults in the UK owning a pet, Webbox Naturals, pet food specialists, has conducted research into Google’s most common pet questions. The top three questions asked by dog owners were: “How to stop my puppy from biting” – which was searched 6,600 times per…
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Jan- 2019 -

17 January

Charities

Webbox donates dog food to defrauded K9 Crusaders charity

Pet food manufacturer, Webbox, has provided a donation of Webbox Naturals dog food to the K9 Crusaders charity after it was defrauded out of between £88,000 and £200,000 by a “career criminal”. Sue Smith, the founder of K9 Crusaders, featured on the Do The Right Thing TV programme to talk…
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Dec- 2018 -

3 December

Charities

Webbox provides help to homeless dogs in Manchester

Pet food brand, Webbox, has partnered with local Manchester homelessness charity, Barnabus, providing a donation of Webbox Naturals dog food. The donation which included a selection of Webbox Naturals’ wet and dry food, will help the charity to feed dogs who come in with their owners. Adam Williams, office manager…
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Oct- 2018 -

23 October

Business

Pets Choice celebrates 30 years

Pet food manufacturer, Pets Choice, is celebrating its 30th anniversary this month (October) and is preparing for an “exciting 12 months” as it enters the milestone year. Since its establishment in 1988, Pets Choice has significantly expanded its portfolio, now boasting ten brands including TastyBone, Meatiful and its most recent…
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