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Pets Choice acquires Pettex Limited

Pets Choice has acquired Pettex Limited as from 6 April 2025, taking ownership of the Pettex Cat Litter and Small Animal business for an undisclosed sum.  According to Pets Choice, the acquisition is a strategic move that supports increased volumes through its Cardiff Cat Litter Plant allowing the group “to…

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Pets Choice acquires five brands from PetLife International

Pets Choice has agreed to purchase a number of brands from PetLife International Ltd to strengthen its product portfolio in the premium sector. Pets Choice will take over the sales of Otodex, FormulaH, Conficlean2, Welpi and Cimicat from 1 November 2024. These brands will now join Pets Choice’s family of…

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Webbox launches 2024 pet advent calendars

Webbox has announced the launch of its new pet advent calendars for 2024 each containing 24 treats. The advent calendar for dogs has been crafted with a dog-friendly alternative to chocolate so dogs and puppies over three months old can enjoy the countdown to Christmas. The equivalent for cats offers…

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Pets’ Kitchen announces Vet’s Kitchen sale to focus on vet services

Pets’ Kitchen Ltd has announced the sale of the Vet’s Kitchen division to Pets Choice, allowing it to focus on its Vet’s Klinic veterinary practices. The Vet’s Kitchen brand, which primarily operates in dry dog and cat food, will join Pets Choice’s family of pet brand offerings, which include Webbox,…

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Pets Choice appoints new export business unit controller

Pets Choice has announced the appointment of Chris Keithtley as its new export business unit controller. He has extensive knowledge having been in the industry for over 18 years developing partnerships worldwide for businesses such as Petface, Leisuregrow and Gardman. Tony Raeburn, Pets Choice CEO, said: “I am delighted that…

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Pets Choice acquires Vet’s Kitchen

Pets Choice has agreed a deal with Pets’ Kitchen for its premium pet food brand, Vet’s Kitchen, taking over responsibility of sales as from 1 June 2024. The Vet’s Kitchen brand, which primarily operates in dry dog and cat food, will join Pets Choice’s family of pet brand offerings, which…

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Pets Choice appoints new veterinary business unit controller

Pets Choice has appointed Gareth Carr to head up its newly created veterinary division. Carr has worked in the animal health industry for 12 years, previously working as a commercial manager for Chanelle Parma. He has also worked as an area sales manager for VetPlus between 2011 and 2013. Pets…

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Pets Choice expands pet trade team

Pets Choice has expanded its pet trade team with three new recruits including a head of pet and e-commerce sales. Ken Davies has joined as head of pet and e-commerce sales having previously worked as the director of area sales at LeisureGrow PetFace. He has joined as part of the…

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Pets Choice invests £500k on new packaging

Pet food manufacturer, Pets Choice, has announced it has invested half a million pounds on new packaging amid a new campaign to generate even more awareness for its “growing” cat and dog food brand, Webbox Naturals. As part of this redesign, the product packaging now includes a “satisfaction guarantee”, promising…

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Webbox named official pet sponsor of Blackburn Rovers

Pet brand Webbox has announced that it has become the official pet sponsor of Blackburn Rovers F.C. The brand will take part in a host of team, match and community-focused activity alongside the football club during this partnership. Other highlights will include providing a branded kennel for the team mascot,…

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