Vital Pet Group
This coverage focuses on Vital Pet Group, one of the UK’s leading pet product wholesalers, serving independent retailers, chains, and veterinary practices with a broad portfolio of food, accessories, and healthcare lines. Pet Gazette reports on the company’s distribution strategy, infrastructure investment, brand partnerships, and role in supporting retail resilience and category growth. Coverage includes insights into supply chain management, fulfilment innovations, and commercial trends — helping pet trade professionals stay informed about developments in wholesale and logistics.
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Jan- 2021 -12 JanuaryRetailers
Vital expands frozen range with Nutriment
Vital Pet Group has announced it is now stocking the popular range of frozen raw pet food from Nutriment. With a number of strong drivers affecting the market, Vital said the decision was made as the products fit both with the natural category and with trends on humanisation of pets. …
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Dec- 2020 -21 DecemberIndustry News
Strong connection with suppliers is ‘crucial during the pandemic,’ says PetPlace
Welsh pet supply store, PetPlace has said having a strong connection with its suppliers and partners has been “crucial during the pandemic”. In a statement managing director, Sion Pritchard believed that working closely with brands such as Vital Pet Group and Adios, “enabled them to manage an increase in online…
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Aug- 2020 -4 AugustAppointment
Vital Pet Group appoints head of supply chain
Vital Pet Group has announced the appointment of Sean Kelly as head of supply chain. Kelly has over 14 years experience within the pet industry and will be working with teams across the Vital business to bring about operational efficiencies. Prior to this, he has held senior positions at Sinclair…
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Apr- 2020 -22 AprilCoronavirus
Pet supplier donates litter trays to hospital
Vital Pet Group announced it has donated more than 140 cat litter trays to Sheffield Children’s Hospital in order to be used by its play team across the wards. The pet product supplier said that the donation would allow staff to continue their critical care work whilst minimising the risk…
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Feb- 2020 -10 FebruaryBusiness
Vital Pet Group strengthens its senior management team
Vital Pet Group has strengthened its senior management team with the appointment of three new recruits. Heather McManus takes on a new post as sales and marketing director, whilst Helen Goddard has been appointed as its senior buying. Joining them, Zoe Fleming has been appointed as its head of customer…
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