Vital Pet Group has announced the launch of its new Vital Pet Club this month, which aims to become a “destination for pet lovers” and provide education about care and key brands available in the specialist sector.
The club will be managed by vet and pet specialist PR and marketing agency Companion Consultancy, which has recently been appointed as sole marketing agency for all companies within the Vital Pet Group. The Companion Consultancy team of veterinary surgeons are now producing expert content specifically for the site.
Members will be given the chance to sample new and existing brands through competitions and giveaways and help provide feedback on pet product development projects.
Vital Pet Group said that by raising awareness of the features of key products and showing how they can benefit pet health and wellbeing, the site aims to help drive traffic into the specialist sector on a national and regional level.
Vital Pet Group’s innovation consultant, Cath Jesse said: “We want to create awareness of some of the great brands that are available in specialist. Not all brands immediately command the attention they need for retailers to feel confident about stocking.
“This initiative will be especially helpful for newly established brands or product lines, best-selling brands from overseas that are launching in the UK for the first time and those from new suppliers, helping to support innovation in the channel. It will also create a destination for pet owners seeking problem solution or answers to their questions, which also creates an opportunity for established brands.”
Hetty Mulhall, account manager at Companion Consultancy is the site editor and notes that the project supports the whole trade.
She said: “We’re looking to support both retailers and suppliers with this initiative. Vital’s approach is very much about creating positive partnerships with customers and brands to improve their business and this is just one of the ways they are building strength through the supply chain.
“Our job is to provide credible, high quality information that pet owners can trust and we’re excited to see the community grow in the coming months.”