Supreme
This coverage highlights news and analysis on Supreme, a key brand and supplier in the UK petcare industry, providing products for independent retailers, large pet retail chains, and distributors. Pet Gazette reports on Supreme’s latest product launches, business performance, market strategies, and partnerships, as well as its role in shaping trends across the pet retail and supply chain sectors. Our coverage offers pet trade professionals detailed insights to support buying decisions, supplier relationships, and competitive positioning.
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Mar- 2021 -17 MarchManufacturers
Supreme Petfoods launches new eco packaging
Supreme Petfoods has relaunched its Tiny Friends Farm Bathing Sand in a new eco-friendly packaging, in line with strong consumer trends and more environmentally friendly shopping habits in the pet sector. The new pouch pack uses 85% less packaging than before and is 100% recyclable. It also takes up 96%…
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Jan- 2021 -15 JanuaryCoronavirus
Supreme Court sides with small firms in business interruption insurance case
The Supreme Court has delivered its judgment in the Financial Conduct Authority’s (FCA)’s business interruption insurance test case, with the court’s ruling in the favour of small firms potentially forcing insurers to pay out £1.2bn in CBI claims. Following the judgement, thousands of policyholders will now have their claims for…
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Jun- 2020 -17 JuneEconomy
Supreme Court rules against Mastercard and Visa in interchange fees battle
Visa and Mastercard could be set to pay billions in compensation to some of the UK’s top retailers following a court ruling which found that the two payment companies had breached competition laws. The Supreme Court today (17 June) unanimously upheld the conclusion of the Court of Appeal that the…
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Dec- 2019 -6 DecemberVeterinary
Over 60% of rabbits and guinea pigs fed ‘incorrectly’
Less than 40% of all rabbits and guinea pigs are being fed correctly, according to a recent survey conducted by Supreme Petfoods. This failure to feed correctly was attributed to a lack of owner knowledge, and has resulted in more cases dental disease seen in the animals. On average, every…
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Mar- 2019 -11 MarchCelebrities
Supreme’s Selective undergoes rebrand with Instagram famous pet
Supreme Petfood’s Selective brand has undergone a redesign aimed at communicating the product quality more clearly and enlisted an Instagram famous Chinchilla to raise brand awareness. Chinchilla Marty is the star of the Chinchilla pack and will help to promote the range to his 16,800 followers. The pared back design…
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May- 2018 -29 MayBusiness
Danish pet retailer partners with Sporting Saint
Danish pet retailer Siccaro has announced a new partnership with specialist gundog retailer Sporting Saint. The partnership will make it easier for UK consumers to obtain the Danish retailer’s unique products as they become available at Sporting Saint. David Drachmann-Sunne, European commercial director at Siccaro, said: “We are pleased to…
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Apr- 2018 -26 AprilManufacturers
Supreme Petfoods launches eco-friendly pet bedding product
Supreme Petfoods has launched a new bedding product for small pets with a claim that it has strong green credentials throughout its production. Tiny Friends Farm Eco Bedding is made from surplus paper from paper mills, which would otherwise be sent to landfill. Also, the farm where biomass boilers dry…
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Nov- 2017 -17 NovemberCurrent Affairs
Supreme Products invests in audio branding
Supreme Products has made a strategic investment in audio branding to strengthen its marketing presence. The company, which supplies equine preparation products and garments, turned to audio branding specialist PHMG to create a polished sound to match the its professional brand image. A tailored production has been developed using bespoke…
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Sep- 2017 -12 SeptemberCurrent Affairs
Cash still reigns supreme
As the nation gets set to embrace the new style £10 notes, new research from Mintel reveals cash is king for the majority of Brits, as today, just a third (33 percent) of consumers say they would be comfortable with a cashless society. Mintel research confirms most Brits are reluctant to…
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5 SeptemberVeterinary
Supreme Petfoods sponsors lectures at the London Vet Show
Supreme Petfoods is sponsoring two lectures on improving clinical outcomes for rabbits at London Vet Show this year. RCVS specialist, Molly Varga, is giving a talk entitled Hoppily ever after – managing long term mobility disorders in rabbits at the event, which takes place in November. RVN and director of…
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