This coverage focuses on Sheba, the premium cat food brand known for its gourmet recipes and strong presence in the UK petcare market. Pet Gazette reports on Sheba’s product launches, marketing campaigns, sustainability commitments, and retail strategies, as well as its partnerships across the pet trade supply chain. Coverage includes news, business analysis, and market insights to help independent retailers, large pet chains, wholesalers, and distributors understand Sheba’s positioning in the competitive pet food sector and its influence on category trends.