Scrumbles
This coverage focuses on Scrumbles, the UK pet food brand specialising in gut-friendly recipes for dogs and cats, made with natural ingredients and added probiotics. Pet Gazette reports on the company’s product launches, sustainability commitments, retail and distribution partnerships, and marketing strategies, as well as its role in shaping trends in health-focused pet nutrition. Coverage includes news, business analysis, and market insights to help independent retailers, large pet chains, wholesalers, and distributors understand Scrumbles’ positioning in the premium pet food sector and its impact on the wider supply chain.
-
Apr- 2020 -28 AprilFeatures
Power of probiotics
A trip down the chilled aisle of any supermarket these days shows there’s something brewing, or should that be fermenting? Kefirs, kombuchas and kimchis have been appearing on shelves nationwide fuelled by a growing interest in digestive health. Recent research by Mintel shows us that this interest is not simply…
Read More » -
Feb- 2020 -20 FebruaryIndustry News
Scrumbles launches new range of wet cat food
Pet food company Scrumbles has launched a new range of wet cat food. The ‘Good Inside Out’ range, which includes 70% meat content, is available in three flavours, which include chicken, salmon and tuna. Scrumbles said the new range is designed to “please even the fussiest of felines”, and support…
Read More » -
Oct- 2019 -18 OctoberCharities
Scrumbles release charity Advent Calendars for cats and dogs
Pet food manufacturer, Scrumbles, has launched its first advent calendar for cats and dogs. Partnering with animal charities, “All Dogs Matter” and “Wood Green,” 50p from each advent calendar will be donated to support the animal charities work in rescuing and rehoming cats and dogs. Co-founder of Scrumbles said: “We…
Read More » -
16 OctoberAwards
Scrumbles named best new start-up in 2019
Pet food manufacturer Scrumbles has been awarded best new startup by the Croydon Business Excellence Awards. The company claims to be the first all-natural cat and dog food putting gut health at the forefront. Scrumbles were recognised for having “quickly established in a highly competitive market whilst achieving high environmental…
Read More » -
Mar- 2019 -15 MarchManufacturers
Scrumbles expands pet food range
Scrumbles is expanding its pet food range with a selection of grain free wet food and treats for dogs. Maintaining its all natural gut health focus, the new products incorporate “tummy tonic” slippery elm. There are three flavours to choose from for the wet dog food which are all high…
Read More » -
Jan- 2019 -15 JanuaryAwards
Scrumbles obtains B Corp certification
South London pet food start-up Scrumbles has announced today that it has been certified as a B Corporation (B Corp). B Corps are a group of companies who have met rigorous social and environmental standards. Scrumbles has been certified by B Lab for its “commitment to goals outside of shareholder…
Read More » -
Nov- 2018 -13 NovemberBusiness
Scrumbles secures £150,000 investment
Independent pet food manufacturer, Scrumbles has raised more than £150,000 in equity funding through the SEIS scheme, aimed at supporting small businesses. Founded by husband and wife, Jack Walker and Aneisha Soobroyen, Scrumbles’ range of dog and cat food is already stocked in Ocado and Fetch.co.uk. It is hoped that…
Read More » -
Aug- 2018 -17 AugustFeatures
Humanisation in the pet food industry
As more owners consider their small companions as to be their direct equals and impose their own lifestyles and preferences onto them, this change in ideology has trickled into the pet trade and led to a ‘humanisation’ process of the manufacturing industry. Pet owners now aim to give them a…
Read More » -
Jul- 2018 -10 JulyFeatures
Is the pet food market experiencing a powershift?
As the top three pet food manufacturers lose market share, we ask are independent manufacturers the future of the industry? Casey Cooper-Fiske investigates Hill’s, Purina and Royal Canin are the big three household names for any pet owner. Founded in Missouri in 1894, Purina is the oldest of the three,…
Read More » -
Jun- 2018 -20 JuneManufacturers
Pet food business Scrumbles receives ethical accreditation
Independent British pet food manufacturer Scrumbles has been awarded Ethical Accreditation membership. Scrumbles produces food for cats and dogs and aims to ensure its food is nutritious and delicious. All of its recipes are carefully tailored to breed size, life stage and contain up to 77 percent chicken. The company…
Read More »
