This coverage focuses on Scrumbles, the UK pet food brand specialising in gut-friendly recipes for dogs and cats, made with natural ingredients and added probiotics. Pet Gazette reports on the company’s product launches, sustainability commitments, retail and distribution partnerships, and marketing strategies, as well as its role in shaping trends in health-focused pet nutrition. Coverage includes news, business analysis, and market insights to help independent retailers, large pet chains, wholesalers, and distributors understand Scrumbles’ positioning in the premium pet food sector and its impact on the wider supply chain.