Scrumbles

This coverage focuses on Scrumbles, the UK pet food brand specialising in gut-friendly recipes for dogs and cats, made with natural ingredients and added probiotics. Pet Gazette reports on the company’s product launches, sustainability commitments, retail and distribution partnerships, and marketing strategies, as well as its role in shaping trends in health-focused pet nutrition. Coverage includes news, business analysis, and market insights to help independent retailers, large pet chains, wholesalers, and distributors understand Scrumbles’ positioning in the premium pet food sector and its impact on the wider supply chain.

Sep- 2023 -

13 September

Manufacturers

Scrumbles launches in Asda

Gut friendly pet food brand Scrumbles has announced that it has launched its products in Asda. The company has announced that its range of pet food and treats will be launched in 330 Asda stores. This adds another way for customers to purchase Scrumbles with the brand already available across…
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Aug- 2023 -

25 August

Retailers

Scrumbles launches new advent calendars for cats and dogs

Pet food brand Scrumbles has launched its Scrumbles Advent Calendar for cats and dogs on its website for the festive season. The advent calendars will also be available in Ocado, Amazon, Pets at Home, WHSmith and more independent retailers from September. Each calendar features mini versions of their 100% natural…
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9 August

Manufacturers

Scrumbles gets £6m BGF investment and launches new wet cat food

Natural pet food brand Scrumbles has announced that it has sold 20% of its business to investors BGF for £6m. The company previously turned down an offer of £60k for 20% from Deborah Meadon on Dragon’s Den in 2019. As a result of the investment the brand announced the launch…
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Mar- 2023 -

13 March

Manufacturers

Scrumbles secures £6m investment from BGF

Natural pet food brand Scrumbles has secured a £6m investment from capital investment firm BGF. Founded in 2018 and based in London, Scrumbles provides nutritious, natural and ‘gut friendly’ food for cats and dogs, through a range of high quality, natural recipes. The company has achieved significant growth to date,…
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Dec- 2021 -

6 December

Latest News

Pet gift demand set to surge this Christmas

Demand for pet treats and gifts is set to surge this Christmas as a result of the estimated 3.2 million households who welcomed in a new pet during lockdown, according to retailer Tesco. The retailer said it is “gearing up” for what it believes will be the “biggest ever” Christmas…
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Aug- 2021 -

11 August

Manufacturers

Scrumbles confirms return of pet advent calendars

Scrumbles, a pet food brand, has announced the return of its Christmas advent calendars for cats and dogs. The product, which first launched in 2019, offers ‘mini versions’ of its treats that are hand-baked in small batches in eco-ovens with all-natural ingredients and no added sugar or salt. Scrumbles, which…
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Feb- 2021 -

23 February

Manufacturers

Scrumbles expands range with new training treats

Pet food manufacturer Scrumbles has expanded its range with the launch of its new ‘Softies: Training Treats’. The product has been specifically designed to use as a training treat, with a low fat and calorie formula that’s suitable for all life stages three months plus, as well as dogs suffering…
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Sep- 2020 -

30 September

Manufacturers

Scrumbles launches advent calendar for pets

Scrumbles has announced the launch of a new advent calendar for both dogs and cats. The calendars, which have an RRP of £7.00, each contain a minimum of 48 mini treats hidden behind 24 windows. According to the brand, the treats are “packed full of responsibly sourced ingredients and have…
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Jul- 2020 -

3 July

Features

Gourmet pet food on the up in lockdown

If there’s one good thing about this pandemic, it’s that most of us are getting to spend more time with our homes, families and pets. Dogs everywhere are probably very happy about this. My cat isn’t. Albie still hasn’t adapted to me being around all the time. He’s on edge,…
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May- 2020 -

1 May

Industry News

Scrumbles to sell products through Sainsbury’s

Scrumbles has announced it is set to make its supermarket debut at Sainsbury’s later this month. The natural pet food brand will begin stocking its chicken and chicken with salmon dry cat food Sainsbury’s shelves across the UK on 10 May. Both products contain natural ingredients with “no added nonsense”,…
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