Scruffs

This coverage focuses on Scruffs, a leading UK pet bedding and accessories brand, and its role within the pet retail and supply chain network. Pet Gazette reports on Scruffs’ product launches, design innovations, sustainability initiatives, and partnerships with independent retailers, national chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, consumer demand trends, and category growth opportunities, supporting informed purchasing and merchandising decisions.

Jan- 2017 -

3 January

Products

Scruffs launches new, smaller-size pet bed

Pet bed specialist Scruffs® has launched a smaller version of its 130cm Grizzly Bear Bed. “Based upon its bigger brother the Grizzly Bear Bed, our Cub Bear Bed has all the same great features. The only difference is the size is more suited to smaller paws!” Scruffs® said recently. “The…
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3 January

Current Affairs

Scruffs’ Christmas campaign reached two million people

Manchester-based pet bed specialists Scruffs® is celebrating the success of its Christmas Extravaganza event. The campaign reached over two million people across the globe. The pet-bedding company offered 20 beds of various sizes and shapes to suit all different types of dog breeds. Prizes included Memory Foam, Self-Heating and Super-Absorbent styles of…
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Dec- 2016 -

2 December

Current Affairs

Scruffs’® Christmas extravaganza is in full swing

Manchester-based pet bed specialist Scruffs® has launched massive 20-day giveaway event this week to mark the start of the upcoming festive season. Dubbed #Scruffs20Days, the pet-bedding company is offering 20 beds of various sizes and shapes to suit all different types of dog breeds. Prizes will include Memory Foam, Self-Heating and…
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Oct- 2016 -

5 October

Products

Scruffs® Thermal Bedding and Noodle Dry Mat prove popular at PATS

Manchester-based pet bed specialists Scruffs® have reported a successful PATS® 2016. The company’s Thermal Self-Heating beds and Super-Absorbent Noodle Dry Mats were popular as retailers readied themselves for winter. The Scruffs® Thermal, self-heating pet beds help to keep pets warm on cold winter nights. Each bed contains a foam layer, backed with reflective…
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Sep- 2016 -

20 September

Events

Pet Industry Federation Awards 2016 receive record entries

The Pet Industry Federation (PIF) has revealed the finalists for this year’s PIF Awards. The Pet Industry Federation Awards celebrate those pet businesses that have made outstanding achievements throughout the year. It also provides an opportunity for the whole industry to come together, socialise and network over a three-course…
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16 September

Events

Scruffs® to launch new collection at PATS 2016

Pet bed specialists Scruffs® will launch a new collection of Thermal Dog Jackets, at the PATS 2016 trade show on September 25-26. Scruffs®’ group sales director Dubby Klyne said: “The Thermal series of bedding is one of our best-selling collections throughout the winter, so we’re very excited to be launching a…
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Aug- 2016 -

11 August

Events

PetQuip names 2016 awards finalists

Who will win the prestigious PetQuip Awards 2016? We’re one step closer to finding out. The international trade association of pet equipment suppliers has released the names of its finalists. The winners will be revealed on September 25th at the Ludlow Suite, International Centre, Telford. The awards themselves are in association with PATS Telford…
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4 August

Current Affairs

New Scruffs Thermal Dog Jacket

The new Scruffs Thermal Dog Jacket has been launched in time for the autumn and winter season. Reflective technology lining improves the jacket’s thermal properties, without the use of hollow fibre or synthetic down. Reflective piping and logo aid visibility at night. The light jacket allows movement and agility. A micro-fleece…
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Jul- 2016 -

12 July

Current Affairs

Scruffs® launches new collection

Scruffs® has announced the launch of a brand new product this month, the much-anticipated Siesta Collection. The Scruffs® Siesta collection is ideal for use during warmer weather. The beds are upholstered in a soft breathable poly-cotton fabric to help alleviate heat, compared to a conventional thick pile bed. Each bed incorporates a light…
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Jun- 2016 -

10 June

Current Affairs

Scruffs® grabs attention with ‘country manor’ Interzoo stand

Manchester-based luxury pet bedding company Scruffs® was flying the flag for the United Kingdom at the 2016 Interzoo trade event. The show, which took place in late May 2016, saw the introduction of the latest products in the Scruffs® collection and the launch of the new 2016-17 catalogue. With distribution in over…
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