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Sainsbury’s

This coverage examines Sainsbury’s role in the UK petcare market, from its in-store and online pet product ranges to supply chain partnerships and retail strategy. Pet Gazette reports on Sainsbury’s category management, private label development, pricing trends, and collaboration with pet product suppliers. Coverage includes news, market analysis, and insights into how the supermarket’s operations influence sales opportunities for brands, wholesalers, and distributors across the pet trade sector.

  • Aug- 2025 -
    14 August
    RetailersLily’s Kitchen updates wet cat food range

    Lily’s Kitchen updates wet cat food range

    Lily’s Kitchen has overhauled its wet cat food range with new recipes, pack sizes and packaging. The changes include four textures – Smooth Paté, Tasty Cuts in Gravy, Shredded in Broth and a new Shredded in Jelly option – aimed at catering for different life stages from kitten to mature…

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  • 5 August
    ManufacturersPooch and Mutt launches new functional range Bone Broths

    Pooch and Mutt launches new functional range Bone Broths

    Pet nutrition brand Pooch and Mutt has launched a new range of functional bone broths aimed at health-conscious dog owners. The two-strong line, Health and Digestion Bone Broth and Calm and Relaxed Bone Broth, is formulated to support hydration, digestion, mobility, and emotional wellbeing. Both products contain 97% meat broth…

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  • Jul- 2025 -
    30 July
    RetailersUntamed secures first UK supermarket listings

    Untamed secures first UK supermarket listings

    Direct-to-consumer pet food brand Untamed has secured its first supermarket listings in the UK, with products now available in Sainsbury’s and Tesco stores nationwide and Co-op to follow. Founded in 2019, the London-based company has delivered more than 50 million tins of cat food across the UK via online channels. …

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  • 11 July
    RetailersPooch and Mutt launches vet-approved natural dental powder

    Pooch and Mutt launches vet-approved natural dental powder

    Functional pet health brand Pooch and Mutt has expanded its wellness range with the launch of a natural dental powder, aimed at addressing oral health issues among the UK’s 13 million dogs. The product, made from 100% natural sea kelp, is designed to reduce plaque, tartar and bad breath –…

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  • Jun- 2025 -
    20 June
    ManufacturersItch expands into Sainsbury’s Local stores with flea treatment clip strips

    Itch expands into Sainsbury’s Local stores with flea treatment clip strips

    Pet healthcare company Itch has launched a grab-and-go version of its flea treatment in 400 Sainsbury’s Local stores across the UK. The rollout, running from June to September, aims to give shoppers easier access to pet health products during the peak flea season. It follows a wider launch of Itch’s…

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  • 16 June
    RetailersTopLife launches Cheese Bones for dogs

    TopLife launches Cheese Bones for dogs

    TopLife has expanded into the dog treat market with the launch of Cheese Bones, a three-strong range aimed at helping retailers diversify their pet offerings. Known for its pet milk products, TopLife products are easily digestible, low in lactose, gluten free and high in protein, supporting muscle development, the immune…

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  • Sep- 2023 -
    27 September
    ManufacturersKormotech acquires new UK venture arm

    Kormotech acquires new UK venture arm

    Ukrainian pet food manufacturer Kormotech has established Kormotech Ventures, headquartered in London to combine investment and innovation strategies in international markets. The venture arm of Kormotech, as a stand-alone company, will focus on innovative pet care companies in Europe and the US seeking early-stage investment. In addition, the company will…

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  • Apr- 2023 -
    5 April
    RetailersButchers launches Healthy Heart recipes

    Butchers launches Healthy Heart recipes

    Butcher’s Nourishing Food for Dogs has announced the launch of its new Healthy Heart recipes, which will join its existing Natural Health Support range. According to Butchers, the Healthy Heart recipes contain the “right amount of naturally active ingredients to support the heart muscle function, keeping pets healthy”. The recipes…

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  • Feb- 2022 -
    21 February
    RetailersTails.com launches its first in-store dog nutrition range

    Tails.com launches its first in-store dog nutrition range

    Tails.com, the pet nutrition service, has launched its first in-store range, Nourish and Protect.  The new offering is available in 108 of Sainsbury’s flagship supermarkets as part of its Future Brands programme. Tailored by age, breed size and health need, tails said it has been designed by veterinary and nutrition…

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  • Jul- 2021 -
    6 July
    ManufacturersDenzel’s launches plastic free packaging

    Denzel’s launches plastic free packaging

    Denzel’s is marking ‘Plastic Free July’ by making all its packaging plastic-free and planting a tree to replace the materials used for their eco-friendly packaging.  The pet treat brand is now packing its goods in materials made from wood pulp, cellulose and paper from sustainably grown trees.  The packing will…

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