This coverage explores Ruffwear’s position in the UK pet accessories market as a premium brand specialising in outdoor gear for active dogs, including harnesses, jackets, boots, and travel equipment. Pet Gazette reports on product innovation, retail partnerships, sustainability initiatives, and category growth across adventure and lifestyle pet products. Coverage supports pet retailers, distributors, and buyers with insights into consumer trends, merchandising strategies, and the evolving demand for high-performance accessories in the petcare market.