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Pet manufacturer secures £60m in contracts

Accapi Group has had a record sales year and renewed brand contracts worth an estimated £60 million over the next five years.

The company represents American brands Ruffwear (adventure), Kurgo (travel) and Planet Dog (play) in Europe.

The company has seen ‘huge demand’ and key new product launches boosting sales by almost double during 2017.

The renewed contracts, which took effect from January 2018, will drive expansion plans for the group which operates across 24 countries in Europe with more than 1700 customers in the pet, outdoor and travel sectors.

Rob Hughes, who joined as sales director in 2017 took on the role of managing director in February and will lead the team with a focus on broadening the market penetration of the brands. He said: “We are in the middle of a rapid period of growth for the company which is fuelled by strong market conditions.

“New product launches this year are expected to create refreshed energy for the brands. Our customers value the fact that we offer readily available all-year- round products, same day dispatch and full marketing sell through support packages as well as outstanding customer service.

“Our investment in new people and infrastructure reflects our commitment to driving the business forward. I am excited for the future at Accapi.”

Andrew Geere, one of the original founders, will concentrate on new customer acquisition and development of wholesale partners.

George Heydon, chairman of Accapi, said: “The new contracts are a reflection of our hard work, investment and commitment to the brands over the years. We’ve achieved fantastic results to-date and are in the best possible position to develop that success further. I am delighted that Rob has joined the team and look forward to the business thriving under his leadership.”

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