Purina

Kennel Club announces Purina as its new partner

The Kennel Club has announced a new three-year nutritional partnership with Purina PetCare.   As part of this partnership, the Kennel Club and Purina will support the UK’s dog owners and breeders in highlighting the important health role that nutrition plays in all stages of a dog’s life. Caroline Kisko,…

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‘Pets could save humans in the tech revolution’, claims futurologist

As technology advances at a faster pace than ever before, our humanity could be at risk as our relationship with machines and tech threatens to replace real bonds, claims futurologist and CEO of the Futures Agency, Gerd Leonhard. Speaking last night at PURINA’s Better with Pets event in London, Gerd said: “Humanity…

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New packaging design announced for GOURMET™

GOURMET™ has unveiled its new packaging design to enhance brand premiumisation. Figures reveal an increased focus on premiumisation, with the luxury pet food sector currently growing by 11.4 percent, according to the company. New packaging and media campaign has been introduced to build on this success, while staying ahead of…

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Purina pushes forward with the Pets at Work Alliance

42 percent of those aged 18-34 across the UK would like or would enjoy a dog-friendly workplace. The new findings from Purina PetCare prompted the company to launch the Pets at Work (PAW) Alliance to encourage firms to become dog-friendly. Purina has shared the following reasons for inviting dogs into…

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42% of working millennials would enjoy a dog-friendly office

42 percent of those aged 18-34 across the UK would like or enjoy a dog-friendly workplace, finds new research from Purina PetCare. Companies looking for an edge in attracting the nation’s top millennial talent might want to consider dog-friendly workplace policies given that a quarter (24 percent) of millennials say this…

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Atlanta Pet Fair & Conference reports rising visitor numbers

The recently-concluded Atlanta Pet Fair & Conference saw a spike in attendance. The USA’s southeast trade show, conference and competition for professional pet stylists and service professionals received a nine percent jump in visitor numbers in its second year at the Georgia International Convention Centre. Atlanta Pet Fair & Conference…

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High end pet food trends at Product of the Year Awards

High end pet food products reigned supreme at the Product of the Year Awards 2017. With more than 11,600 shoppers choosing the winners across 38 FMCG categories, Product of the Year is the world’s largest annual consumer-voted award for product innovation.  Nestlé Purina Petcare’s two pet food offerings demonstrate another trend becoming more…

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PIF reveals 2016 award winners

Companies throughout the pet industry are celebrating after scooping up awards. The Pet Industry Federation (PIF) named its 2016 winners on November 1, at Wokefield Park Hotel near Reading. Actor and comedian, Chris Barrie, presented the event which was organised by the PIF. Hundreds of pet industry professionals attended. The…

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Pet Industry Federation Awards 2016 receive record entries

The Pet Industry Federation (PIF) has revealed the finalists for this year’s PIF Awards.   The Pet Industry Federation Awards celebrate those pet businesses that have made outstanding achievements throughout the year. It also provides an opportunity for the whole industry to come together, socialise and network over a three-course…

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Puss who helped family escape house fire named National Cat of the Year

Tink the cat has been named the winner of Cats Protection’s National Cat of the Year 2016 award. The five year old family pet woke her owners by leaping onto their bed as a fire engulfed their Shrewsbury home. Her actions alerted Claire and Russell Hopkinson to the blaze, allowing them to safely…

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