As part of this partnership, the Kennel Club and Purina will support the UK’s dog owners and breeders in highlighting the important health role that nutrition plays in all stages of a dog’s life.
Caroline Kisko, Kennel Club secretary, said: “We are delighted to be working with Purina PetCare who share many of the same beliefs as the Kennel Club in terms of responsible dog breeding through the Kennel Club’s Assured Breeder Scheme and the important role that our canine companions play in our society.
“We are looking forward to working together over the next three years and the positive impact that this will have on the UK’s dogs and their owners.”
Ben Duncan, specialist and eCommerce director at Purina PetCare, said: “We are really excited to have been appointed as the Kennel Club’s official partner in nutrition. At Purina, we believe that when people and pets come together, life is better – this philosophy is at the heart of everything we do.
“As leaders in pet nutrition, we have seen how the right feeding can help give puppies the best start in life and can also help extend a pet’s healthy years. With our 500 strong global team of nutritionists, scientists, vets and animal behaviourists, we are on a mission to raise the bar for pet nutrition even higher.
“Our work with the Kennel Club will help us provide high quality information about nutrition to both owners and breeders all across the UK. We are looking forward to meeting breeders throughout the year and beyond.
“Purina supports the Kennel Club in their drive to improve and promote responsible dog breeding through their Assured Breeders Scheme and we will be able to announce further initiatives to support Assured Breeders as our partnership develops.”