Purina
This coverage focuses on Purina, a global pet food brand with a strong presence in the UK market, and its role in the pet retail and supply chain sectors. Pet Gazette reports on Purina’s product launches, nutritional research, sustainability initiatives, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, category growth opportunities, and contributions to pet health and nutrition.
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Mar- 2021 -2 MarchManufacturers
Purina to use surplus brewery grains in dog treat pilot
Purina has announced the launch of a new dog treat which is formulated with surplus grains from breweries in a bid to tackle food waste. By upcycling grains that might otherwise be left to spoil, Purina said it is able to reduce food waste, repurposing the nutritiously dense substance as…
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Feb- 2021 -26 FebruaryBusiness
Purina welcomes Natalie Weatherley as head of vet sales UK
Nestlé Purina Petcare has announced the appointment of Natalie Weatherley as the new UK head of vet sales. Weatherley has previously held roles with a UK vet wholesaler and a leading pharmaceutical company. Most recently she worked for the Pets at Home Vet Group in an operational role, before being…
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22 FebruaryRetailers
Purina calls for Unleashed accelerator programme applicants 2021
Purina is calling for applicants for its 2021 Unleashed accelerator programme which provides professional support and a financial boost of approximately £40,000 to up to six winning start-ups from across Europe. The Unleashed programme, powered by the Purina Accelerator Lab, facilitates collaboration between industry experts and pet tech entrepreneurs to…
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19 FebruaryCharities
RSPCA to expand food bank partnership
RSPCA has announced it will expand its food bank partnership to cover nearly the whole of Lancashire as well as new plans to include parts of Greater Manchester, Cheshire and Merseyside. Last November, the charity’s pet food bank operation made the decision to link-up with food banks in the area…
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15 FebruaryVeterinary
IVC Evidensia bolstered by round of investments
IVC Evidensia has revealed that its growth has been bolstered by recent and increased investment from new and existing companies. Its majority shareholder, EQT, has pledged its continued investment in the company, while Silver Lake, a leading global technology investment firm, is making a new “substantial” minority investment to help…
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Jan- 2021 -27 JanuaryVeterinary
IVC Evidensia preps for float amid petcare ‘boom’
IVC Evidensia is reportedly preparing to unveil a London float, as the growing petcare market has continued to bolster the business and attract “booming” investor demand, according to Sky News. The London float is expected to launch in March, and will reportedly value the group at up to £10bn. It…
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Nov- 2020 -6 NovemberManufacturers
Purina launches pet food with plant and insect proteins
Nestlé Purina has announced the launch of pet food that builds on alternative proteins to “make better use of the planet’s resources”, through a new line that includes insects as well as plant protein from fava beans and millet. Veterinarians and nutritionists at Purina have put together two recipes for…
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5 NovemberAppointment
Nestlé Purina PetCare names CEO
Nestlé Purina PetCare has announced that Joseph R. Sivewright will transition from his position as CEO of Nestlé Purina PetCare for the Americas, and be appointed chairman of the group, effective 1 January 2021. Succeeding Sivewright will be Nina Leigh Krueger, who will become the CEO and president of Nestlé…
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Oct- 2020 -15 OctoberIndustry News
Lily’s Kitchen launches new Halloween range
Lily’s Kitchen has launched a new Halloween edition flavour to its line of dog foods. The latest flavour “Halloween Beef Ghoooulash” is available on a limited edition basis this October. The brand’s latest wet dog food release is inspired by “autumnal comfort foods”, and its ingredients consist of 60% fresh…
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Sep- 2020 -30 SeptemberManufacturers
Purina to introduce world-first recyclable retort pouch
Purina has launched a “first-of-its-kind” recyclable flexible plastic packaging for wet pet food, which will first be introduced under the Felix brand in the Netherlands as part of a year-long pilot. This new pouch addresses a “key challenge”, according to the group, to simplify plastic structures in order to make…
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